Back in the day the Nike Air Prestowas one of the most worn Nike trainers and now this iconic silhouette is fully making a comeback.
Designed by Tobie Hatfield, the Nike Air Presto was developed as a response to the overprotective running shoes of the 1990s. Created as a kind of T-shirt for the foot, with a unique XXXS-XXXL sizing structure and an elastic upper that hugged your foot.The slim design comprised a loose elastic upper and thin plastic lattice on the shoe’s sides that held the laces. Its minimalism and snug support made it a favourite of both runners and collectors. The updated Presto brings back the shoe’s revolutionary approach to fit, comfort and sizing with a stretchy upper, plush cushioning and moulded midfoot ‘fingers’.
Following on from the releases of the “Brutal Honey,” “Lightning” and “Unholy Cumulus” colourways, Nike is releasing another classic style from 2000, the “Island Blue”. This sock fit trainer features a mostly blue upper with flashes of white sat atop a signature white and blue sole unit.
The Nike Air Presto “Island Blue” launches on the 5th September and will be available online and in-store.
A new member of the OFFSPRING family this season is Norwegian luxury brand, Avvikk.
Designed in Norway and made in Italy with the skills and traditions of leading shoe makers, Avvikk offers luxury construction and craftsmanship combined with the finest materials to create modern unisex footwear.
Created within the contrast of tradition and progression, alongside the evolution of equality, Avvikk is innovative and straightforward with modern views and practical needs. Looking to the future, Avvikk aims to push the boundaries of modern footwear through advanced materials, sleek design and quality construction.
The main focus is on the use of innovative materials with a forward looking perspective. Continually looking into hi-tech materials, smart textiles and new developments to create new and original collections. The A/W15 collection features a crushed, light-sensitive, metallic fabric alongside ‘rubber feel’ coated leathers and neoprenes. These new materials combined with zippers,
elastics and velcro offer new dimensions and characteristics to footwear with
alternative ways to fasten, wear and construct the shoe.
Avvikk footwear is available online here and in selected OFFSPRING stores.
Another exciting launch this weekend sees the return of the Reebok Aztec OG, originally produced in 1979.
This flexible and lightweight runner is the ultimate in comfort and this re-launch features a stitch for stitch remodelling of the iconic shoe, bringing back a collectors favourite.
To coincide with the launch Reebok have taken a step back in time and made a short film with Reebok’s co-founder, Joe Foster. In the film Joe revisits the factory in Bury where the original Aztec produced and explores the heritage and impact the shoe had then and still has now amongst collectors.
The Reebok Aztec OG will launch this Saturday 22nd and will be available online hereand in-store.
After the first two offerings from Kanye West’s collaboration with adidas Originals, it was about time we were offered a third instalment and we are pretty hyped for the pirate black colourway to drop this weekend.
For more information and updates on this release, follow us @offspringhq
This year marks 20 years since the iconic Nike Air Max 95 was released, which quickly became a fashion symbol of the 90’s.
This classic Niketrainer took sneaker design to a new level as the designer Sergio Lozano took the human body as his source of inspiration. The silhouette used elements of the body as its template for the make up of the shoe. The midsole represented the spine, the graduated panels were the muscle fibres, the loop holes and straps were the ribs and the mesh was the skin.
The OG colourway was presented in black, neon yellow and white and featured minimal Nike branding, with a small Swoosh on the outer heel. The neon yellow emphasised the 3 visible AirSole units and the technical appearance of the shoe gave the impression of a serious running trainer.
Recently we saw the release of the Anniversary pack featuring the OG, Jacquard and Greedy colourways, released to celebrate this classic trainer and put it back on sneakerhead’s minds.
This Thursday sees the launch of the Air Max 95 “Pure Platinum”, which features a metallic silver upper etched with a laser cut design and icy blue features on the sole. It will be available to buy online here and in store on the 20th August.
This year is definitely the year of the Air Max 95 and we can’t wait to see more releases of this old school classic.
To coincide with the launch, we hosted events in 3 of our OFFSPRING stores, Selfridges London, Shoreditch and Camden.
Keeping things cool and East London, the Commercial St store in Shoreditch hosted a Supershell gallery, showcasing the artist series artwork from the 3 designers, Todd James, Mr. and Pharrell Williams himself.
Our Selfridges London concession had a screen printing workshop, where customers could mix their own multi coloured Supershell logo and print it on to a limited edition give-away tote bag.
Camden became a piece of art as 2 street artist created a graffitti mural on the outside wall live for customers to watch. The artists will be there until close today and all day tomorrow.
Today has been pretty jammed pack with launch activities and with giveaways in store, you need to get yourself down to one of our stores this weekend and check it out.
We are pleased to reveal the newest member of the OFFSPRING family, Native.
Founded by Damian Van Zyll De Jong, Native hails from Vancouver, Canada. This unique brand has built its reputation on its lightweight models, “beast-free” materials and futuristic viewpoint.
The 2 silhouettes that have dropped in OFFSPRING this week are the Apollo Chukka and the Apollo Moc. Both feature Native’s famous lightweight EVA sole and a soft microfibre upper in a smart, minimal silhouette.
“NATIVE EXISTS TO ENLIGHTEN FEET EVERYWHERE BY CREATING FUTURE CLASSICS. INSPIRED BY THE PAST AND INFORMED BY THE FUTURE WE ARE YOUR SHOES FOR TODAY.”
Recently, hip hop artist Kendrick Lamar has been seen sporting some Native’s, adding a bit more hype to this unique brand.
The adidasOriginals x Pharrell collaboration is back with his new “Supershell” collection.
After the success of the Supercolor pack, this new collection is adding another unique spin to the much loved Superstar silhouette.
A collaboration within a collaboration, Pharrell has worked with a series of artists to create this pack and each of them have reworked the shell toe according to their style. Within this artist series there are 2 collections, the Artwork that features a print design and the Sculpted that features a 3D embossed toe.
OFFSPRING will be stocking the designs by Todd James, Mr. and Pharrell himself all designed on the all black or all white mono Superstar.
Todd James is a celebrated New York artist whose paintings and installations have been exhibited in galleries and museums worldwide, including both the 2001 and 2015 Venice Biennales. His immediate and insistent works draw influence from Saturday morning cartoons, subway graffiti, American popular culture and world events. “Todd James is a guy who’s always marched to the beat of his own drum. He’s just always created these super interesting paintings and drawings. He brings you into his own world. Sometimes certain things have an effect on you that you can’t really put into words.”
Mr. is a Japanese contemporary artist based in Saitama Prefecture, Japan. He works in a wide range of media, including painting, sculpture, and video – though his works are all closely related in aesthetics, style, and theme. Rendered in the anime style, the girls in his paintings incorporate the unique Japanese concept of ‘moe’ to depict a new form of beauty and refracted sexuality of the contemporary age. In 2014, he set his art to music by directing the unique music video for Pharrell Williams’s It Girl. “Mr is a wizard. His mind and his work remind us all that there’s an inner child in all of us. It’s interesting because when other people try to paint the same things it can send off very different messages. But somehow, Mr. is a master of depicting innocence, and I love that about his work. Mr., which really means master.”
The collection will be available online and in-store from the 7th August 2015. There will be events on the weekend of launch in our OFFSPRING Camden, Commercial St. and Selfridges London stores, follow @offspringhq for updates.
The super hyped adidas Originals “Island Series” is back for AW15 with new iconic style releases, featuring the “Jamaica”, “Trinidad & Tobago” and “Cancun” models. After the much loved SS15 instalment, we are pretty excited for the new additions to drop soon.
Originally released in the 1980’s the “Island Series” pack is influenced by islands around the world and takes into consideration the colours and culture that surrounds these tropical countries.
The “Jamaica” model is displayed with a bright yellow suede upper and black Three stripes, the “Trinidad & Tobago” features a bright orange suede upper with black Three stripes and finally the “Cancun” is offered in a light beige suede with dark brown Three stripes.