adidas Originals Supercolor Weekend

This weekend 3 of our OFFSPRING London stores were taking over by the adidas Originals x Pharrell Supercolor superstar collection, Commercial St (Shoreditch), Neal St (Covent Garden) and Camden.

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Showcasing all 50 colours, the stores were like walking into a bag of Skittles and there were plenty of extra treats in-store, including cupcakes, sweets, keyrings and a GIF generator to play with.

The stores filled with eager customers who unsurprisingly found it difficult to pick a colour out of the 50 and we quick to make a GIF with their favourite colours.

Selected colours are still available in OFFSPRING stores and online here.

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adidas Originals Supercolor store take-over

For the next 3 days we are lucky enough to have the adidas Originals x Pharrell Supercolor collection take over 3 of our OFFSPRING stores, Neal St (Covent Garden), Camden & Commercial St (Shoreditch). We have all 50 colours in stock.

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These three stores will only be selling the collection, showcasing all 50 colours, so make sure to get yourselves down there before they fly out!

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Which one will you choose?

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Nike “STOP FOR AIR” #airmaxday

Last night we had the pleasure of attending the Nike STOP FOR AIR party to help celebrate #airmaxday.

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Not only was the venue incredible, the atmosphere was electric, with sneakerheads, tv personalities, rappers and sneaker fans a plenty!

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Music was provided by Siobhan Bell on the decks and big acts Skepta and Boy Better Know, the grime and hip hop lovers were in their element.

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The event was held in Wapping Power Station which proved to be an amazing host. In amongst old machinery were Nike installations documenting the AIr Max timeline, starting with the Air Max 1 and ending with the prequel shoe, the Air Max Zero. There was also a presentation room where the best of our very own OFFSPRING HQ Air Max were on display and competing against other sneaker stores, such as Size?, Foot Patrol and Sneakers ‘n’ Stuff.

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The biggest spectacle of the event was the incredible 360 degree camera, which captured the guests in their Air Max and creating some stand-out poses. If we are honest we could of played in there all night and it was by far the talk of the event.

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Great venue, great music, great food provided by Bird and great atmosphere, all in all we had a fantastic time and cannot wait until next year!

Thanks for having us Nike!

Check out everyone rocking their Air Max on #offspringairmax

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adidas Originals x Pharrell “Supercolor” Superstar pack

Its been one of the most talked about collaborative collections from adidas Originals and now it is finally here.

The adidas Originals x Pharrell Supercolor Superstar collection celebrates one of adidas’ most iconic silhouettes and presents it in a rainbow of colours. With different shades of each colour there are 50 styles in total to choose from and OFFSPRING stores have all 50.

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“Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before. With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.”

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The adidas Originals x Pharrell “Supercolor” Superstar collection will be available online and in- store with all 50 colours only being available in our 3 takeover stores OFFSPRING Covent Garden, Shoreditch & Camden. Selected colours will be available online and in all other OFFSPRING stores.

Launching tomorrow, make sure to get down to a takeover store to nab yourself a pair before they fly out.

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Air Max Zero: Timeline of Air Max History

The One before the 1, the Nike Air Max Zero has been revealed just in time for Air Max Day on the 26th March 2015.

The story behind this much coveted Air Max Zero came about when Nike Design Director Graeme McMillan came upon an old sketch by legendary designer Tinker Hatfield that pre-dated Hatfield’s iconic Air Max 1 model. According to Hatfield, the sketch was literally ahead of its time: “Not just in regards to its appearance, but also in terms of the construction it required,”.

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The key detail of this unrealized trainer is the visible Air Unit that sits on the heel, for the upper Tinker used the Sock Racer technology and added support with an external strap that wraps around the heel. That design function would later come to power in the Air Huarache in 1991. However at the time, the Nike thought the sketch to be too advanced, so Tinker was forced to reinterpret the inside-out concept that was inspired by the Centre Pompidou in Paris, France, and the result was the Air Max 1.

The Air Max Timeline

Air Max 1

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The first of its kind, the Air Max 1 was originally released in this OG colourway in 1987 and some speculate that it should be called the Air Max 87 to mark the year of birth. It was the first trainer to display the Air Cushioning through a small window in the sole and marked the beginning of an iconic technology that we still love to this day.

Air Max 90

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The evolution on the Air Max 1 saw the arrival of the larger than life Air Max 90, initially reffered to as the Air Max III until 2000. Originally released in the “Infrared” colourway, a colourway that is still favoured by many, the 90 had an exaggerated mid sole and thermoplastic strap technology.

Air Max 93

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The most noticable feature of the Air Max 93 was the 270 degree exposed Air Sole unit, revealing more than it ever had. The sole unit contained more air and therefore greater protection and comfort. It was also the first model to have a coloured sole Air Sole unit and the upper featured a sock like fit, similar to the Air Huarache, released in 1991.

Air Max 95

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Nike designer Sergio Lozano drew inspiration from the human body for the Air Max 95, with the midsole representing the spine, the panels being the muscle fibres, the loopholes the ribs and the mesh is the skin. The Air Max 95 featured minimal branding with just a small Swoosh to the side heel and added more visible Air Sole units to the toe and heel.

Air Max 97

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A model that looked like it was designed by NASA, the Air Max 97 was in fact inspired by the high speed Japanese Bullet Train. The sleek design and metallic silver colourway combined with the 3M reflective panels on the upper provided a space like appearance and the shoe feattured a fully visible Air Sole unit.

Air Max 180

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An undderated classic, the Air Max 180 contained 50% more air than previous models and the Air Sole unit was now visible through a protected outsole underneath the trainer.

Air Max 2003

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A stripped down and minimalist style, the Air Max 2003 featured a perforated, slick upper for breath-ability and a fully visible Air Sole unit.

Air Max 360

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Released in 2006, the Air Max 360 offered athletes the smoothest and most durable ride ever created, thanks to an Air component that is visible from every angle. The Air Max 360 shoe allows an even greater focus on providing the ultimate comfort and performance and has no foam, no midsole – just Air.

Air Max 2015

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The Air Max 2015 maintains the full length Air Sole unit like its predecessors, adding Dynamic Flywire technology for a more supportive fit. The mesh upper provides a breathable and lightweight run and the internal sock like bootie makes for a perfect fit.

With more colourways and models coming out of the Air Max family, the heritage sneaker style keeps us guessing every month of every year.

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New Balance x Bergdorf Goodman “Grey” Collection

An exciting collaboration between New Balance and luxury New York based store Bergdorf Goodman, the NB Grey Collection is a premium women’s collection featuring iconic New Balance classics recreated in sophisticated and unique materials and colours.

Two streamline and feminine silhouettes, the 696 and 620 are showcased in five unique styles.

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All are constructed using premium leathers, adding luxe fabric detailing and two lace options. “The NB Grey collection is for the woman who loves classic, clean styling through a premium lens,” says Jennifer Lynch, New Balance Senior Product Manager.

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Staying true to their aesthetic, NY based Bergdorf Goodman is a luxury goods department store that’s given new life some New Balance classics.

The collection is available online here and in selected OFFSPRING stores.

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adidas Originals x Juun J

adidas Originals have teamed up with Korean menswear designer Juun J to rework some iconic silhouettes.

Known for its dark and elaborate collections, the Korean label keeps it simple with an all-white and all-black aesthetic and simple details. Featuring leather uppers, the iconic rubber shell toe box and three Velcro straps for a secure lockdown, the clean upper sits atop a white rubber outsole which rounds out the design.

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Juun.J graduated from ESMOD Seoul in 1992 and worked at many prestigious fashion houses before creating his own label “Lone Costume” in 1999.

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In 2007, Juun.J debuted his label during Paris Men’s Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly establishes himself as the most innovative designer to watch during fashion week.

His avant design and classicism with his precise tailoring will no doubt continue to be a tour de force in the evolution of menswear

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Photo of Juun J sourced > http://www.juunj.com

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Reebok Instapump x Sandro

This February see’s the drop of Reebok‘s exciting collaboration with French brand Sandro with their version of the futuristic Instapump Fury , marking the styles 20th anniversary.

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Taking inspiration from the ’90s aesthetic of retrofurism, the women’s version comes in a clean white and and black with coloured flashes.

Reebok x SANDRO SS15_LOOKBOOK_6This time the famously futuristic shape of the Instapump Fury has been pared back, the men’s version is showcased in a solid white and cream version or a black version with an oil-slick effect upper over the toes.

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The Reebok Instapump x Sandro collaboration will launch on the 12th February and will only be available in OFFSPRING Selfridges London.

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The Drop Date: Saucony Originals “Main Squeeze” Pack

SAUCONY are getting a little bit fruity this spring. Yesterday we introduced you to the FRESH PICKED PACK inspired by berries and now we can reveal the citrus fruit inspired MAIN SQUEEZE PACK.

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The SHADOW 5000, SHADOW ORIGINAL and JAZZ ORIGINAL all take their colour palette from lemons and limes, resulting in some eye-popping shades of green and yellow adorning the uppers, linings and outsoles of each shoe. Grey and black are utilised on a couple of the pairs to tone down the citrus shades, but they’re still gonna turn heads! All three pairs have white midsoles which keep things fresh and clean. This pack makes up part of the women’s line for Spring 2015, but we are going to try and not be too bitter about the lack of larger sizes!

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The SAUCONY ORIGINALS MAIN SQUEEZE PACK is coming soon and will only be available in Offspring Selfridges London.

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Blog Courtesy of: – http://www.thedropdate.com/

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The Drop Date: Saucony Originals “Fresh Picked” Pack

SAUCONY ORIGINALS introduce us to two versions of the SHADOW 5000 that are perfect for the trainer enthusiast who likes berries or who just appreciates a good looking colourway Freshly Picked Reveal Story Shadow 5000 The pairs inspired by blueberries are, unsurprisingly, predominantly blue with pops of turquoise on the logo and lining to add extra hits of colour. Freshly Picked Reveal Shadow 5000 The blackberry pair go for purple as the main colour, with hits of grey used on the logo and heel. Both versions use black to contrast and tone down the bright uppers, with crisp white midsoles finishing off the look. Both colourways are perfect for the spring and we think they’d make a welcome addition to any wardrobe.

The SAUCONY ORIGINALS SHADOW 5000 FRESH PICKED PACK is coming soon and will only be available in Offspring Selfridges London and Offspring Shoreditch.

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Blog courtesy of:http://www.thedropdate.com/

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