Saucony x Epitome | Shadow 5000 Righteous One

Atlanta based sneaker store Epitome has partnered with international brand Saucony recreating their iconic shadow 5000 model.

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Inspired by the 65 foot iconic Atlanta landmark “the big fish”, that lives in Buckhead directly across from Epitome’s store front, and the superstition’s affiliated with middle eastern culture. Elements of this culture inclides the Nazar-style eye in the middle dot in the formstripe, and a Hamsa Hand on the tongue label, with the Epitome logo in the middle

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Dressed in premium suede with leather detailing, including an all over embossed fish scale pattern toe box. This sneaker focuses on comfort; as it is the first Saucony to ever have a memory foam insert to insure a smooth journey. Finished with a translucent sole laced with gold flakes, a “hamsa” on the tongue that serves as a protectant, and the eye of conscience to guide the way of the righteous path……

The Saucony x Epitome Shadow 5000 launches tomorrow and will only be available in OFFSPRING Selfridges.

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Yeezy Boost 350 Launch Day

Saturday 27th saw the launch of the long awaited Yeezy Boost 350 and we were lucky enough to catch a glimpse of the man himself.

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At 8.30 in the morning we headed down to the adidas Originals store in Carnaby St to get a snap of Kanye West who was greeting his fans and happily signing Yeezy boxes for the lucky few who managed to get their hands on a pair.

At 10am our OFFSPRING Camden store opened to sell the Yeezy’s on a first come first serve basis and they managed to sell out in a matter of minutes.

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That evening Kanye arrived in Glastonbury for his much debated headline performance in which he blasted out some iconic tunes and delivered some classic Kanye speeches. For true fans, the event did not disappoint and the launch of the Yeezy Boost 350 was perfectly timed to coincide with his iconic Glasto debut.

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Jordan 30 – Celebrating 30 Years of Flight

This year we were lucky enough to attend the incredible Jordan 30 event in Paris. Held at the Palais de Tokyo, dubbed Palais 23 for the weekend, a nod to Michael Jordan’s jersey number.

The event ran from the 12th to the 14th June and celebrated 30 years of the Air Jordan brand and gave us the first glimpse of the 30th anniversary shoe, the ‘MTM’. It also coincided with the Quai 54 street ball tournament in which the best streetballers in the world came to compete for the title.

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Showcasing a complete archive of Jordans’ and merchandise over the last 30 years, the exhibition was the ultimate Jumpman archive, honouring His Royal Airness.

Highlights of the event included: –

A fully immersive and interactive LED half-court experience, where we watched some top athletes show off their court skills. There was also the opportunity to test your own speed and flight against top players such as Carmelo Anthony, Blake Griffin and Russell Westbrook.

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There was a Jordan Photo Booth where you could wear your favourite J’s and caption your photo with the story behind your shoes.

The Walter Iooss Gallery walked you through 30 years of the Jordan Brand’s greatest moments and memorabilia. Full to the brim, it was hard to know what to look at first. Visitors to this remarkable installation could take a walk through carefully curated selections that showcased current-day Jordan Brand athletes, as well as examining the most iconic artifacts and images from Jordan’s storied legacy. Paris is a city that is synonymous with creativity, art and style, which made it the ideal home for this experience

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The MJ movie theatre was screening all the blockbusters and basketball classics and the Sneaker Lounge gave all the visitors a chance to talk about everything Jordan.

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The experience was amazing and the exhibition embodied everything we know and love about the Air Jordan brand. Here is to the next 30 years…

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Video Courtesy of – https://www.youtube.com/user/jumpman23

Ultra BOOST Collective Pre-Launch | Q&A with Dirk Schonberger

Today we were lucky enough to attend a Q&A with the Creative Director of adidas’ Sport Style Division, Dirk Schönberger. Held in the UltraLounge in Selfridges London, the adidas legend was there to support the pre launch of the Ultra BOOST Collective trainers.

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Designed by him and James Carnes (Creative Director of adidas’ Sport Performance Teams), these limited edition trainers were pre released today in OFFSPRING Selfridges and will be on general release on Saturday 6th June.

Here is a snippet from the Q&A with Dirk Schönberger…

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How did your career begin?

I studied fashion in Munich and started my own menswear brand in 1995 which was inspired by the punk and techno wave from early 90’s. My collections focused on deconstructed tailoring with sportswear vibe.

 What’s the pros and cons of working for yourself vs adidas?

Working for yourself is hell but very satisfying as you get to do what you want but a collaboration can be invaluable; I’ve learnt to communicate to 100s of people and I wanted to work for a democratic brand. It’s great seeing things you’ve touched from a design perspective on the high st when you’re walking around.

Adidas – how does a sportswear brand lead in designer space?

adidas had already established themselves in this market working with Stella, Yoji Yamamoto and Jeremy Scott. Bringing me in was like implementing virus into a company! If you keep going in one direction, you will end up in a solid place but that’s not where adidas want to be. We’re keeping the heritage but with a designer influence. It’s an evolution.

 Where do you get your influences from?

I walked here and always walk with my eyes open whether I’m in Berlin or London. I love culture – art, music, cinema, reading books. I just watched Mad Max and loved the construction of the set, so watch this space!  

 What’s your working week like?

I have routine meeting with designers, where we work on the new collection and strategy meetings. I live in Berlin so am based there on the weekend. It’s only when I step out of the office that I am inspired and can draw.

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What’s the most exciting aspect of your job?

It’s exciting to see young designers pushing limits but then meeting Pharrell Williams last week was also great.

 Sum up the Ultra BOOST Collective?

In line running shoe new this spring with a revolutionary sole that looks like Styrofoam – they are the most amazing thing I’ve ever had on my feet! I worked with James Carnes on this and we were scared to make them so simple but wanted to focus on the materials, using man-made yarn that’s only available in white alongside black organic wool. Sports clothes used to be made from wool and we are re-visiting this as we believe people are looking for something that refers back to their daily lives.

 Collaborations are big, how do you choose who to work with?

I don’t want someone new that isn’t innovative; we all knew that Pharrell and Kanye would do something different and push boundaries

 What’s the process for working with a designer or icon?

I trust the designers we work with but it’s important they don’t leave the DNA of adi completely behind, so we educate them and show them the archive. Taking elements of new design and updating them with new features or materials is essential to keep pushing boundaries.

 How do you measure the success?

For me, it’s important it works creatively for us but obviously it has to work commercially as well.

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 How do you keep it fresh?

I like to play with elements that are recognisable to the brand such as the shell toes. I tell my team to go through the archives and de-construct trainers and then reconstruct them differently to get a new view. It’s also important to take time out of the office to get new influences.

What’s it like working with Kanye and Pharrell?

It’s a great music x fashion x sportswear fusion. They both build an idea like a song so it opened a door in my head to think differently. Kanye is interesting, inspiring and sometimes wild but he brings together certain elements that I wouldn’t naturally think of or predict.

 What is it that drives adidas forward?

We want an emotional connection between us and our consumers that is approachable. We’ve built a culture of creation in the industry and we want to continue this.

 Dream collaborator?

I can’t say for legal reasons as we may already be in talks with them but I’d love to start collabs with famous artists

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adidas Ultra Boost Collective Collection

We are excited to reveal the latest drop from the adidas Ultra BOOST Collective, featuring the limited edition Dirk Schoenberger & James Carnes Ultra BOOST.

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The energy running revolution has taken a big new step as adidas unveiled its latest and most technologically advanced running shoe in January, Ultra BOOST. Featuring a host of innovative, performance features, including a full length BOOST foam cushioning sole, it marries its cutting-edge running attributes with an aesthetic that is equally directional, resulting in a shoe that looks as good as it “plays.”

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Given this new style’s high performance and sophisticated style, adidas thought it would be the ideal silhouette to be interpreted and celebrated through a series of special editions, some of which were designed in collaboration with outside design partners.

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Building on their combined knowledge of high fashion and peak performance, adidas’ creative directors Dirk Schönberger (Creative Director of adidas’ Sport Style Division) and James Carnes (Creative Director of adidas’ Sport Performance teams) developed their versions of Ultra BOOST inspired by adidas’ heritage.

In their search for the perfect materials to use, Dirk and James extensively explored an array of textiles, from superior performance fibres to natural ones. The outcome is a pair of complementary opposites: one pair is in all-black, made of a wool fibre with reflective accents. Meanwhile, the second pair is all-white and is created from Dyneema® fibre one of the strongest and most advanced performance materials adidas works with.

We will be pre launching the two limited edition adidas Ultra BOOST in the OFFSPRING Selfridges London store on Monday 1st June.

Find out more here > http://bit.ly/1eDte3q

The pack will be on general release in all OFFSPRING stores and online from the 6th June.

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Coming Soon | adidas Originals Superstar 80s City Pack

Introducing the new adidas Originals Superstar City pack, due to drop this month.

This limited edition collection features the classic Superstar 80’s silhouette and is presented in 6 bold, mono colourways.

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The City pack is inspired by 6 major cities in the world and each colour represents this: London (Red), New York (Black), Berlin (Grey), Paris (Blue), Tokyo (Violet) and Shanghai (Yellow). Each style is presented in a premium suede, with subtle gold branding on the side that states the city it pairs with. They also have a famous landmark etched on the heel of each style in gold, adding to the luxe feel of the whole pack.

The adidas Superstar 80’s City Pack will be available online and in all stores.

Launch date: Thursday 28th May 2015

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Saucony G9 Shadow 5 “Scoops”

This summer Saucony Originals are embracing the warmer weather with their classic ice cream flavour inspired G9 Shadow 5.

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This hybrid Saucony model is aptly named “Strawberry Vanilla” using the colourway as a vivid representation of 2 of the best loved ice cream flavours. Carrying on the sweet treat style, the silhouette boasts a premium red- and pink-coloured suede upper, with a speckled tri-color midsole and a spoon emblem on the tongue.

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Fusing a Grid 9000 and Shadow 5000, this limited edition model is launching on Friday 15th May.

It will be available online and in selected OFFSPRING stores.

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New Brand | Clear Weather

Introducing a new brand for SS15, American based brand Clear Weather.

Clear Weather is an independent, lifestyle footwear brand created by brothers Josh and Brandon Brubaker. Clear Weather footwear features vintage inspired silhouettes with a futuristic feel, while offering excellent craftsmanship.

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After spending more than two decades working with some of the biggest trainers companies, the Brubaker brothers decided to create their own sneaker style using clean cut silhouettes and premium materials.

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The stand out silhouette of the collection is the moccasin style One-to-One with its clean cupsole, soft suede upper, fringed cuff and stitching details. The red colour is an OFFSPRING UK Exclusive.

The low profile Ninety has a deck shoe style with an intricate, lazer cut upper in soft white leather. The One Ten high top takes on an old school skate style with a padded collar, large tongue and monochrome colourway.

The collection is now available online and in OFFSPRING stores.

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Coming Soon | Nike x Liberty SS15

The much loved collaboration between Nike and Liberty of London is back for SS15 with one of its most stand out collections to date.

Using Liberty’s heritage Merlin print that was originally produced in 1972 it uses a white base with bold, geometric shapes.

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Featuring some classic and contemporary Nike silhouettes, the collection sees the relaunch of the sneaker/sandal Air Rift.

This unique, stand-out pack will be hitting stores and online very soon, stay tuned for more information on release date.

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Coming Soon | OFFSPRING x Timberland Lug Boat Shoe

Following the success of previous collaborations, we have teamed up with premium lifestyle brand Timberland® to create a new collection for Spring/Summer 2015, re-mastering the classic boat shoe in three new leather and print combinations.

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Known as the 30003, the hand-crafted and rugged premium boat shoe has earned iconic status in the Timberland® collection since its launch in 1979. This limited edition OFFSPRING update combines the classic Timberland® silhouette and craftsmanship with a fresh design.

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The three pairs pop in high-summer colours, the first featuring turquoise leather with metal eyelets, stamped in a tortoiseshell print. The second in red with cork printed hardwear, while the third combines a trio of nubuck leather in classic Timberland® yellow, ruby red and sky blue. Each sit on a rugged white rubber outsole.

Keep up to date with the launch information and full reveal at @offspringhq

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