Anatomy of Air: Air Max 95

This year marks 20 years since the iconic Nike Air Max 95 was released, which quickly became a fashion symbol of the 90’s.



A History

This classic Nike trainer took sneaker design to a new level as the designer Sergio Lozano took the human body as his source of inspiration. The silhouette used elements of the body as its template for the make up of the shoe. The midsole represented the spine, the graduated panels were the muscle fibres, the loop holes and straps were the ribs and the mesh was the skin.

The OG colourway was presented in black, neon yellow and white and featured minimal Nike branding, with a small Swoosh on the outer heel. The neon yellow emphasised the 3 visible AirSole units and the technical appearance of the shoe gave the impression of a serious running trainer.

20th Anniversary




Recently we saw the release of the Anniversary pack featuring the OG, Jacquard and Greedy colourways, released to celebrate this classic trainer and put it back on sneakerhead’s minds.

Coming Soon


This Thursday sees the launch of the Air Max 95 “Pure Platinum”, which features a metallic silver upper etched with a laser cut design and icy blue features on the sole. It will be available to buy online here and in store on the 20th August.

This year is definitely the year of the Air Max 95 and we can’t wait to see more releases of this old school classic.


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