On Thursday 31st we were lucky enough to attend the amazing adidas Originals Supercolor Live event, held at the West Reservoir in Stoke Newington.
The venue itself was pretty impressive, an old factory lit up with lazers, smoke and the Supercolor logo. Once inside we were greeted with a huge tree full of Supercolor Superstars, a wheel of all the colours and interactive displays all over.
Outside was an impressive terrace and the smells of jerk chicken and burgers immediately caught our attention. The decking looked out to the reservoir and an impressive sound stage floating in the water.
There was much speculation about the performer and of course Pharrell’s name was mentioned a few times but unfortunately the mega star was a bit too busy to attend this time. However we did have the atmospheric sounds of Koreless take to the decks, accompanied by a terrific light show across the water in time with the music.
The event was a spectacular, visual masterpiece showcasing the now infamous Supercolor collection and the adidas lovers we out in full force to show their appreciation.
The adidas Originals x Pharrell Supercolor Collection is going quick but there are still some colours available online & in-store.
This weekend 3 of our OFFSPRING London stores were taking over by the adidas Originals x Pharrell Supercolor superstar collection, Commercial St (Shoreditch), Neal St (Covent Garden) and Camden.
Showcasing all 50 colours, the stores were like walking into a bag of Skittles and there were plenty of extra treats in-store, including cupcakes, sweets, keyrings and a GIF generator to play with.
The stores filled with eager customers who unsurprisingly found it difficult to pick a colour out of the 50 and we quick to make a GIF with their favourite colours.
Selected colours are still available in OFFSPRING stores and online here.
For the next 3 days we are lucky enough to have the adidas Originals x Pharrell Supercolor collection take over 3 of our OFFSPRING stores, Neal St (Covent Garden), Camden & Commercial St (Shoreditch). We have all 50 colours in stock.
These three stores will only be selling the collection, showcasing all 50 colours, so make sure to get yourselves down there before they fly out!
Which one will you choose?
Its been one of the most talked about collaborative collections from adidas Originals and now it is finally here.
The adidas Originals x Pharrell Supercolor Superstar collection celebrates one of adidas’ most iconic silhouettes and presents it in a rainbow of colours. With different shades of each colour there are 50 styles in total to choose from and OFFSPRING stores have all 50.
“Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before. With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.”
The adidas Originals x Pharrell “Supercolor” Superstar collection will be available online and in- store with all 50 colours only being available in our 3 takeover stores OFFSPRING Covent Garden, Shoreditch & Camden. Selected colours will be available online and in all other OFFSPRING stores.
Launching tomorrow, make sure to get down to a takeover store to nab yourself a pair before they fly out.
adidas Originals have teamed up with Korean menswear designer Juun J to rework some iconic silhouettes.
Known for its dark and elaborate collections, the Korean label keeps it simple with an all-white and all-black aesthetic and simple details. Featuring leather uppers, the iconic rubber shell toe box and three Velcro straps for a secure lockdown, the clean upper sits atop a white rubber outsole which rounds out the design.
Juun.J graduated from ESMOD Seoul in 1992 and worked at many prestigious fashion houses before creating his own label “Lone Costume” in 1999.
In 2007, Juun.J debuted his label during Paris Men’s Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly establishes himself as the most innovative designer to watch during fashion week.
His avant design and classicism with his precise tailoring will no doubt continue to be a tour de force in the evolution of menswear
SHOP ADIDAS ORIGINALS x JUUN J
Photo of Juun J sourced > http://www.juunj.com
The iconic Superstar 80’s silhouette has embraced it’s history with the “Deluxe” pack, an adidas Originals release of some classic Superstar colourways that pay homage to the trainer’s original roots.
Constructed in a fresh, luxury off-white leather, the ever-popular shoe is enhanced with assorted three stripe branding that decorates the side panel.
The inspired launch is finished off with signature details such as the perforated side panel, gold foil blocked tongue branding, complementary trefoil branded heel tabs and the unmistakable rubber shell toe.
The adidas Originals Superstar “Deluxe” pack will hit stores and online soon in 4 colourways.
Mary Katrantzou has teamed up with adidas to present adidas Originals by Mary Katrantzou, a capsule collection of innovative footwear emblazoned in the designer’s iconic, hyper-colour, kaleidoscopic patterns.
After partnering with greats like Yohji Yamamoto, Rick Owens, and, more recently, Pharrell Williams, you would think that Adidas had already given us some amazing collaborations but they have hit us with yet another design great.
Track shoes worn by medal winners in the 1970s and 1980s were the inspiration for Katrantzou, who reworked Adidas’ iconic looks with bright colours, prints and embellishment. Featuring 6 styles which include the Marathon, ZX5000 and Equipment Racer, this women’s collection is unique and a fantastic fashion statement.
adidas Originals x Mary Katrantzou is now available in selected Offspring stores and online.
adidas Originals are honouring the 25th anniversary of the collapse of the Berlin wall and marking this history defining moment with the release of the ‘Fall of the Wall’ pack, reworking the classic 1989-released ZX8000 runner in three unique colourways.
1989 was a year that redefined the social landscape of Germany as a nation divided was brought back together after 37 years with the collapse of this infamous wall.
Constructed in Germany, the pack takes direct inspiration from the three American Allied checkpoints that were located around the East/West Germany border; ‘Alpha’, ‘Bravo’ and ‘Charlie’.
Located 160km from Berlin, Checkpoint Alpha was one of the most important German borders during the Cold War. Taking inspiration from the crossing’s dark building and large stretches of grey asphalt, the ‘Alpha’ features black leather uppers with tonal mesh panelling.
Inspired by the pastel hues of Checkpoint Bravo, this ZX 8000 is constructed from salmon pink nubuck with synthetic underlays, a bright yellow heel cage and light aqua accents running throughout.
The most famous of all the German border crossings, Checkpoint Charlie was located right in the heart of Berlin. ‘Charlie’ is decked out in premium white leather with tonal canvas underlays, finished with a black heel cage and a natural leather lining.
This highly exclusive release is launching on Saturday 8th November and will be available online here and in selected Offspring stores. Check your nearest one for availability.