The Adidas Superstar also known as the “shell toe” was originally released as the low version of the pro model basketball shoe. It has since stayed consistently popular through out the generations with the likes of Run DMC making the shoe the staple part of their street wear outfits which resulted in them being the first hip-hop artists to sign an endorsement deal with a corporation as large as Adidas.
The sneaker has gone through some changes over the years whether that be textured uppers, the infamous 3 stripes coming in some more modern colours and more recently the metal toe cap which proved a huge success.
The newest edition to the superstar family is launching on the Thursday – 04/07/16 – and features a copper textured toe resulting in it looking like copper in it’s more natural state. These will also be available in white with a silver textured toe.
Check out our Instagram for up to date info on future releases. Share
UltraBOOST Uncaged celebrates the creativity of adidas’ community
adidas has continued to pioneer brand and fan co-creation with the introduction of UltraBOOST Uncaged, a shoe inspired by consumer customisation and perfected by the innovation experts of adidas Running.
In 2015, global trendsetters sparked a craze for modifying adidas’ leading running shoe, UltraBOOST, cutting off its external support cage to show off the stylish Primeknit upper.
UltraBOOST Uncaged features an adapted internal midfoot skeleton using technology developed for the world’s top track athletes, to deliver highly technical support and comfort within the fan-inspired sleek new look.
A re-engineered adidas Primeknit upper with an adaptive knit collar provides breathability and flexible movement through each stride. A new multi-tiered lacing system allows runners to personalise style and fit, while specially-designed flat laces offer enhanced comfort and stability.
“We’re building the future of adidas in collaboration with athletes and fans”, says Ben Herath, Design Director, adidas. “adidas has a passionately creative community that isn’t afraid to tell us what it wants, and UltraBOOST Uncaged is product development at its most connected.
“The needs of athletes have always been at the heart of everything adidas creates. By listening to our consumers we can make products that meet these needs better than ever before.”
Let us introduce you to the AdidasClimacool, the brand have taken an early running trainer and redesigned it creating a trainer with 360-degree cooling for the entire foot, moulded mid-sole for lightweight cushioning and comfortable textile lining.
Launching Friday the 3rd of June online and in-store. Check out our Instagram for more info. Share
If you haven’t managed to grab a pair yet then don’t worry, you’ll get another chance on Thursday. Arriving in an array of colours ways you’ll probably find it difficult to chose between them, so here’s a sneak peak of what’s in store.
NMD Chukka – Lush Red
NMD Original Runner – White White Blue
NMD Original Runner
NMD City Sock – Black White Prime Knit
Photo’s courtesy of Crepe City.
Launching on the 17.03.16, available online and within store.
The Spring 2016 updated version of the NMD is here and it’s looking pretty good! The style is in the name as the laces have been completely taken away and the foot is supported by an elasticated, knitted upper. Releasing in black and white, it’ll fit into the sneaker collection nicely.
The presentation of Kanye West’s Yeezy Season 3 collection and The Life of Pablo album completely took over Madison Square Gardens last night, but it being Kanye West would we expect anything less? Not many people have the ability to attract viewership of that scale and with his Kardashian / Jenner squad out in full force showing support, it’s clear to see why Kanye West believes and hopes he’ll be the next creative director for Hermes.
Everyone who is everyone attended the presentation including Anna Wintour, Olivier Rousteing, Karlie Kloss, Gigi Hadid and even fellow artists in the music industry such as 50 Cent, Kid Cudi and Travis Scott also making an appearance.
All the models, when I say all I mean all couple hundred of them, were dressed in the expected neutral tones from the Yeezy collection. We’ll look forward to the following collections which he has promised will be more affordable.
The Tubular Doom launch is upon us and as the latest in the Adidas Collection we can’t wait to get our feet into them. By updating the silhouette Adidas have proven that they can continuously create new lines perfect for their consumer. The sock-like features provide comfort, a better fit and of course some added warmth which is ideal for this current weather.
Watch this space as the Tubular Doom collection will be dropping into stores in the not so distant future.
Referencing progressive adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, the NMD gives archivalelements a modern context – jolting the iconography surrounding adidas’ most celebrated products and merging them with unparalleled 2016 engineering. Inspired by the past but always looking to the future, the adidas originals NMD joins this selection.
The NMD fuses iconic adidas originals DNA with breakthrough technology from today. Micro-engineered boost and primeknit fabrications meet a bold visual language that pays homage to innovation moments from the brand’s collective memory. The result is a fearless new silhouette driven by adidas’ pioneering archive that defines the shape and style of today.
Following much anticipation and image leaks from the Kardashian clan, the launch of the Yeezy Boost 350 “Moonrock” is finally upon us. Launching this Saturday, adidas x Kanye West’s latest release is set to fly out.
Staying true to his earthy colour palette, this style has an all grey colourway with the classic knitted pattern of the preview models.
We are pretty excited for this release and are expecting queues, so make sure you stay up to date with where they are dropping by following @offspringhq