Category Archives: Adidas

Launching 29.10.15 | Yeezy Season 1

The wait is finally over and the much anticipated Yeezy 950 is launching tomorrow. Since the premiere of Kanye West’s Season 1 collection with adidas, there has been a lot of hype surrounding the Yeezy 950 boots that were debuted with the clothing and now they are finally here.




Also launching on the 14th November is another colourway of the Yeezy Boost 350, and to make things even more exciting the colour is unknown at this stage. Kanye sure likes to keep the fashion world on its toes and we know they will fly out.

The Yeezy 950 will be available online here and in all OFFSPRING stores tomorrow.

The Yeezy Boost 350 will launch on 14th November

Follow @offspringhq for updates.



adidas Tubular x Premium Prime Knit

With so many great designer collaborations under their belt, it seemed only fitting for adidas to release a high fashion looking trainer for general release. With a Y-3 aesthetic and a ridged sole reminiscent of the much hyped Yeezy Boost, the Tubular x Premium Prime Knit is a unique model.

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This hybrid silhouette steps into basketball-inspired high style effortlessly and builds on the iconic design lines from the adidas Forum. It adds premium fashion details like hand knit patterns on the adidas Primeknit upper, nubuck and leather overlays, and a semi-opaque heel counter.


Also dropping with the grey model is the adidas x Prime Knit, a slightly different aesthetic on the same silhouette.These unisex shoes build on the legacy of the 1993 Tubular runner, re-creating it as a modern street-style sneaker. The mixed-material upper is built on a base of snake effect Primeknit, adidas’ ultra-light, breathable technical textile and a two-tone sculpted midsole.

Keep an eye out for both models launching online here and in-store. Follow @offspringhq for more updates.




Ultra BOOST Collective Pre-Launch | Q&A with Dirk Schonberger

Today we were lucky enough to attend a Q&A with the Creative Director of adidas’ Sport Style Division, Dirk Schönberger. Held in the UltraLounge in Selfridges London, the adidas legend was there to support the pre launch of the Ultra BOOST Collective trainers.


Designed by him and James Carnes (Creative Director of adidas’ Sport Performance Teams), these limited edition trainers were pre released today in OFFSPRING Selfridges and will be on general release on Saturday 6th June.

Here is a snippet from the Q&A with Dirk Schönberger…


How did your career begin?

I studied fashion in Munich and started my own menswear brand in 1995 which was inspired by the punk and techno wave from early 90’s. My collections focused on deconstructed tailoring with sportswear vibe.

 What’s the pros and cons of working for yourself vs adidas?

Working for yourself is hell but very satisfying as you get to do what you want but a collaboration can be invaluable; I’ve learnt to communicate to 100s of people and I wanted to work for a democratic brand. It’s great seeing things you’ve touched from a design perspective on the high st when you’re walking around.

Adidas – how does a sportswear brand lead in designer space?

adidas had already established themselves in this market working with Stella, Yoji Yamamoto and Jeremy Scott. Bringing me in was like implementing virus into a company! If you keep going in one direction, you will end up in a solid place but that’s not where adidas want to be. We’re keeping the heritage but with a designer influence. It’s an evolution.

 Where do you get your influences from?

I walked here and always walk with my eyes open whether I’m in Berlin or London. I love culture – art, music, cinema, reading books. I just watched Mad Max and loved the construction of the set, so watch this space!  

 What’s your working week like?

I have routine meeting with designers, where we work on the new collection and strategy meetings. I live in Berlin so am based there on the weekend. It’s only when I step out of the office that I am inspired and can draw.


What’s the most exciting aspect of your job?

It’s exciting to see young designers pushing limits but then meeting Pharrell Williams last week was also great.

 Sum up the Ultra BOOST Collective?

In line running shoe new this spring with a revolutionary sole that looks like Styrofoam – they are the most amazing thing I’ve ever had on my feet! I worked with James Carnes on this and we were scared to make them so simple but wanted to focus on the materials, using man-made yarn that’s only available in white alongside black organic wool. Sports clothes used to be made from wool and we are re-visiting this as we believe people are looking for something that refers back to their daily lives.

 Collaborations are big, how do you choose who to work with?

I don’t want someone new that isn’t innovative; we all knew that Pharrell and Kanye would do something different and push boundaries

 What’s the process for working with a designer or icon?

I trust the designers we work with but it’s important they don’t leave the DNA of adi completely behind, so we educate them and show them the archive. Taking elements of new design and updating them with new features or materials is essential to keep pushing boundaries.

 How do you measure the success?

For me, it’s important it works creatively for us but obviously it has to work commercially as well.


 How do you keep it fresh?

I like to play with elements that are recognisable to the brand such as the shell toes. I tell my team to go through the archives and de-construct trainers and then reconstruct them differently to get a new view. It’s also important to take time out of the office to get new influences.

What’s it like working with Kanye and Pharrell?

It’s a great music x fashion x sportswear fusion. They both build an idea like a song so it opened a door in my head to think differently. Kanye is interesting, inspiring and sometimes wild but he brings together certain elements that I wouldn’t naturally think of or predict.

 What is it that drives adidas forward?

We want an emotional connection between us and our consumers that is approachable. We’ve built a culture of creation in the industry and we want to continue this.

 Dream collaborator?

I can’t say for legal reasons as we may already be in talks with them but I’d love to start collabs with famous artists



adidas Ultra Boost Collective Collection

We are excited to reveal the latest drop from the adidas Ultra BOOST Collective, featuring the limited edition Dirk Schoenberger & James Carnes Ultra BOOST.

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The energy running revolution has taken a big new step as adidas unveiled its latest and most technologically advanced running shoe in January, Ultra BOOST. Featuring a host of innovative, performance features, including a full length BOOST foam cushioning sole, it marries its cutting-edge running attributes with an aesthetic that is equally directional, resulting in a shoe that looks as good as it “plays.”

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Given this new style’s high performance and sophisticated style, adidas thought it would be the ideal silhouette to be interpreted and celebrated through a series of special editions, some of which were designed in collaboration with outside design partners.

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Building on their combined knowledge of high fashion and peak performance, adidas’ creative directors Dirk Schönberger (Creative Director of adidas’ Sport Style Division) and James Carnes (Creative Director of adidas’ Sport Performance teams) developed their versions of Ultra BOOST inspired by adidas’ heritage.

In their search for the perfect materials to use, Dirk and James extensively explored an array of textiles, from superior performance fibres to natural ones. The outcome is a pair of complementary opposites: one pair is in all-black, made of a wool fibre with reflective accents. Meanwhile, the second pair is all-white and is created from Dyneema® fibre one of the strongest and most advanced performance materials adidas works with.

We will be pre launching the two limited edition adidas Ultra BOOST in the OFFSPRING Selfridges London store on Monday 1st June.

Find out more here >

The pack will be on general release in all OFFSPRING stores and online from the 6th June.



adidas x Offspring Exclusive

We have teamed up with adidas again to launch a pack of two unique styles featuring some classic silhouettes fused with premium materials.


First released in 1988 the ZX420 has been pulled into the 21st century featuring a mix of mono red croc effect leather, creased leather and suede uppers, whilst keeping true to its original ZX shape. The tongue features lightweight reflective components and contrasting, tonal branded ice gum sole.


Also reminiscent of the early 90’s; the Torsion Response Lite, adopts a modern style whilst staying true to its running roots. The classic moulded sock liner features a neoprene update, stingray effect, grey leather uppers and classic nubuck 3-Stripes.


Designed collaboratively in-house, this exclusive pack launches on the 21st November and will only be available in OFFSPRING stores and online here.



Adidas Adilette Slider

The Adidas Adilette slider is one of the hottest footbed trends for SS14. First released in 1972, the Adilette has become one of the world’s most popular slides. Perfect for just chilling out or adventuring across environs where only sandals tread, this lightweight sandal features a contoured footbed and a single-bandaged upper for durability and quick drying. Shop the Adilette Slider, available in three different colours here


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adidas Retro vs. Marble part 3

From our exclusive collaboration with adidas we can now reveal the third and final instalment from our Retro vs. Marble pack, focusing on the ZX8000.


The adidas Originals ZX 8000 launched in 1989 and promptly set a world record at the Rotterdam Marathon. Fast-forward to today, and this classic runner remains one of the most iconic and revered ZX models. These shoes feature the revolutionary TORSION® midfoot support that put the ZX family in a class of its own. The lightweight mesh upper is supported by suede overlays, a pairing inspired by the adidas archive and includes lightweight EVA cushioning, a heel stabiliser and a slip-resistant rubber outsole.


The first exclusive ZX8000 from this pack showcases a ‘90s style retro classic in a mid grey, metallic silver and purple colourway.


The second ZX8000 features a black, pink and emerald colourway with our exclusive marble effect on the side panels, highlighted by adidas’ classic 3 stripes in metallic silver.

This limited edition adidas x Offspring ‘Retro vs. Marble’ pack is available in all Offspring stores and online here.


adidas Originals x Topshop

With the ‘90s fashion revival well and truly taking hold, it seemed the ideal moment for adidas Originals to team up with the womenswear mecca that is Topshop.

Sportswear has resurfaced as a key element in our Spring wardrobe and this feminine collaboration has a simple, luxe aesthetic that encompasses adidas’ classic styling with Topshop’s rebellious flair.


The collection is inspired by the London landscape, which is reflected in the bespoke prints that adorn the 3 classic adidas footwear silhouettes, the Superstar ‘80s, Tech Super and Mattitude High Top.

The 3 adidas Originals x Topshop styles are currently available in store at Offspring Selfridges and Offspring Topshop London.


Adidas Retro vs. Marble

Offspring have once again teamed up with adidas to produce a pack of six exclusive colourways on three new and iconic models.

Working under the design theme of retro vs. marble, we can exclusively reveal the first pack that focuses on the ZX 710 to coincide with the re-release of the much anticipated OG colourway.

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The retro classic colourway draws inspiration from the classic adidas Race Walk whereas the marble option mixes grey suede, neon pops and marble patent to give this model a more contemporary feel.


First pack launches Saturday 8th February in all Offspring stores and online at



adidas Stan Smith reborn

A global fashion icon will be reborn in Spring/Summer ’14 as the legendary Stan Smith returns from its sabbatical. Removed from the shelves for the past few seasons, the classic silhouette has been re-invigorated and updated for the modern day while still staying true to the look and shape of the original.

Since its debut as a tennis shoe, the Stan Smith has made its way from the tennis court to the street, becoming adidas’ best-selling shoe of all time, with over 40 million pairs sold. American tennis icon Stan Smith began wearing what was the world’s first ever leather tennis shoe in 1971, when he won the US Open on grass and the Davis Cup on clay with the American team. In 1972 he won Wimbledon wearing the classic adidas shoe.

Originally introduced and developed for the French tennis player Robert Haillet in the mid-1960s, the name of Stan Smith was added to the tennis shoe, alongside Haillet’s, at the start of the 70s, before it was designated as the signature sneaker of the American sporting icon in 1972.

One of the most culturally iconic and commercially successful tennis silhouettes of all time, the Stan Smith will re-affirm its place at the pinnacle of the market with the re-launch of the OG on Jan 15th 2014.