Category Archives: Adidas

adidas x Tom Dixon

The infamous German sportswear giant adidas has a keen eye for exciting collaborations with avant-garde designers such as Rick Owens and Yoji Yamamoto, and now with British product designer Tom Dixon. Known for his interiors, furniture and lighting, it is a unique choice of collaborator who has never experimented with footwear and apparel.

Combining an architectural view of form the footwear has a bare essence of functionality with its detailing stripped back. Sports footwear and apparel is naturally highly functional and Tom Dixon’s explorer style keeps it durable but also with intention to transcend the seasons.

The blue, grey and black shoes combine rough suede and nylons and give a military/camping style with a heavy tred sole unit. With raw edges and simple lacing the styles are utilitarian and designed to fit in the perfect ‘capsule’ wardrobe.

tom dixon 2

This unexpected collaboration from adidas shows us how sportswear is not only using fashion to create new and exciting ideas but branching out to the world of product design and architecture to help evolve the nature of sportswear.

The adidas x Tom Dixon footwear is only available in Offspring Selfridges London, Poste and Poste Harvey Nichols London.

adidas tom dixon


Adidas Marathon Pack


The City Marathon PT lay hidden for almost a third of a century in the attic of a former Technical Director of adidas, until last year when the prototype was uncovered while the 90-year-old was moving house. The classic shoe design utilises adidas’ patented Dellinger Web technology, which disperses impact shock to cushion your stride when your foot hits the ground and, in turn, performs like a trampoline to add spring to every step you take.


For FW13 Adidas have re-produced this vintage silhouette with a trio of classic colourways: Berlin, Chicago and New York.

BERLIN – The abundance of blues throughout the Berlin colourway of the City Marathon PT evokes the vivid blue skies that can now be seen where the Berlin Wall once stood.


CHICACO – The Chicago colourway of the City Marathon PT, with its chrome tones and shiny silver stripes, echoes the glistening skyscrapers that stand proudly across America’s third city.


NEW YORK – The sharp grey overlays and light grey stripes used in the New York colourway of the City Marathon PT reflect the industrial hue of the iconic Verrazano-Narrows Bridge, which links Staten Island to Brooklyn.


The shoes also give a subtle nod to marathon racing by incorporating the distance it takes to complete a marathon course, 42.195km, as part of the branding.

Coming Soon to Offspring online and in store this September.


adidas Originals X Jeremy Scott X A$AP Rocky

ANNOUNCING the adidas Originals x Jeremy Scott x A$AP Rocky JS WINGS 2.0 BLACK FLAG.

Music and fashion has always gone hand in hand, inspiring each other to push boundaries and explore new territories. Often it’s a relationship based on mutual friendship and respect, as in the case with long-term adidas collaborator Jeremy Scott and hip hop artist A$AP Rocky.

The Harlem resident, who released his Billboard topping début album ‘Long. Live. A$AP’ in January of this year, inspired Scott to re-make his classic JS FLAG Wings 2.0 trainer, A$AP’s personal favourite from the Jeremy Scott x adidas Originals line.

Jeremy Scott and Rocky’s friendship goes way back: long before Rocky name-checked Scott and his adidas collaboration in his ‘Out Of This World’ track, the rapper wore JEREMY SCOTT adidas trainers in the video for ‘Purple Swag’. Scott looked towards Rocky´s lifestyle,  attitude, interests and personal style when re-imagining his classic winged trainer. Scott took inspiration from Rocky´s artwork for the ‘Long. Live. A$AP’ album, which features a black and white version of the American flag.

Jeremy Scott X A$AP Rocky Collab

Scott chose an all-black colour way for his version, rendering the stars and stripes in embroidery, creating his own take on the American flag as an ode to A$AP Rocky.

Each season the American designer, known for his spectacular and extravagant fashion, presents a limited edition trainer inspired by one of his creative friends from all over the world. It’s a guest appearance built on a personal friendship between the two and their love of adidas’ street style, an aesthetic that goes hand in hand with Scott’s unique vision.