Category Archives: Adidas

adidas Stan Smith reborn

A global fashion icon will be reborn in Spring/Summer ’14 as the legendary Stan Smith returns from its sabbatical. Removed from the shelves for the past few seasons, the classic silhouette has been re-invigorated and updated for the modern day while still staying true to the look and shape of the original.

Since its debut as a tennis shoe, the Stan Smith has made its way from the tennis court to the street, becoming adidas’ best-selling shoe of all time, with over 40 million pairs sold. American tennis icon Stan Smith began wearing what was the world’s first ever leather tennis shoe in 1971, when he won the US Open on grass and the Davis Cup on clay with the American team. In 1972 he won Wimbledon wearing the classic adidas shoe.

Originally introduced and developed for the French tennis player Robert Haillet in the mid-1960s, the name of Stan Smith was added to the tennis shoe, alongside Haillet’s, at the start of the 70s, before it was designated as the signature sneaker of the American sporting icon in 1972.

One of the most culturally iconic and commercially successful tennis silhouettes of all time, the Stan Smith will re-affirm its place at the pinnacle of the market with the re-launch of the OG on Jan 15th 2014.

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adidas x Tom Dixon

The infamous German sportswear giant adidas has a keen eye for exciting collaborations with avant-garde designers such as Rick Owens and Yoji Yamamoto, and now with British product designer Tom Dixon. Known for his interiors, furniture and lighting, it is a unique choice of collaborator who has never experimented with footwear and apparel.

Combining an architectural view of form the footwear has a bare essence of functionality with its detailing stripped back. Sports footwear and apparel is naturally highly functional and Tom Dixon’s explorer style keeps it durable but also with intention to transcend the seasons.

The blue, grey and black shoes combine rough suede and nylons and give a military/camping style with a heavy tred sole unit. With raw edges and simple lacing the styles are utilitarian and designed to fit in the perfect ‘capsule’ wardrobe.

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This unexpected collaboration from adidas shows us how sportswear is not only using fashion to create new and exciting ideas but branching out to the world of product design and architecture to help evolve the nature of sportswear.

The adidas x Tom Dixon footwear is only available in Offspring Selfridges London, Poste and Poste Harvey Nichols London.

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Adidas Marathon Pack

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The City Marathon PT lay hidden for almost a third of a century in the attic of a former Technical Director of adidas, until last year when the prototype was uncovered while the 90-year-old was moving house. The classic shoe design utilises adidas’ patented Dellinger Web technology, which disperses impact shock to cushion your stride when your foot hits the ground and, in turn, performs like a trampoline to add spring to every step you take.

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For FW13 Adidas have re-produced this vintage silhouette with a trio of classic colourways: Berlin, Chicago and New York.

BERLIN – The abundance of blues throughout the Berlin colourway of the City Marathon PT evokes the vivid blue skies that can now be seen where the Berlin Wall once stood.

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CHICACO – The Chicago colourway of the City Marathon PT, with its chrome tones and shiny silver stripes, echoes the glistening skyscrapers that stand proudly across America’s third city.

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NEW YORK – The sharp grey overlays and light grey stripes used in the New York colourway of the City Marathon PT reflect the industrial hue of the iconic Verrazano-Narrows Bridge, which links Staten Island to Brooklyn.

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The shoes also give a subtle nod to marathon racing by incorporating the distance it takes to complete a marathon course, 42.195km, as part of the branding.

Coming Soon to Offspring online and in store this September.

 

adidas Originals X Jeremy Scott X A$AP Rocky

ANNOUNCING the adidas Originals x Jeremy Scott x A$AP Rocky JS WINGS 2.0 BLACK FLAG.

Music and fashion has always gone hand in hand, inspiring each other to push boundaries and explore new territories. Often it’s a relationship based on mutual friendship and respect, as in the case with long-term adidas collaborator Jeremy Scott and hip hop artist A$AP Rocky.

The Harlem resident, who released his Billboard topping début album ‘Long. Live. A$AP’ in January of this year, inspired Scott to re-make his classic JS FLAG Wings 2.0 trainer, A$AP’s personal favourite from the Jeremy Scott x adidas Originals line.

Jeremy Scott and Rocky’s friendship goes way back: long before Rocky name-checked Scott and his adidas collaboration in his ‘Out Of This World’ track, the rapper wore JEREMY SCOTT adidas trainers in the video for ‘Purple Swag’. Scott looked towards Rocky´s lifestyle,  attitude, interests and personal style when re-imagining his classic winged trainer. Scott took inspiration from Rocky´s artwork for the ‘Long. Live. A$AP’ album, which features a black and white version of the American flag.

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Scott chose an all-black colour way for his version, rendering the stars and stripes in embroidery, creating his own take on the American flag as an ode to A$AP Rocky.

Each season the American designer, known for his spectacular and extravagant fashion, presents a limited edition trainer inspired by one of his creative friends from all over the world. It’s a guest appearance built on a personal friendship between the two and their love of adidas’ street style, an aesthetic that goes hand in hand with Scott’s unique vision.

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