Veja X Sky Rainforest Rescue X Lily Cole

Eco-friendly French label Veja have teamed up with renowned English supermodel and Sky Rainforest Rescue Ambassador Lily Cole to launch a limited-edition sneaker collection to help preserve the rainforest. Known as ‘Taua’ the sneakers are available in three stand-out summer shades with each design featuring a flora and fauna pattern inspired by Lily’s trip to the Amazon in 2012.  Made in Brazil, the sneakers are made from an organic cotton canvas and have a sole made from wild Amazonian rubber.

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When asked in an interview why she chose this project, Cole stated “I love the world and believe we have a moral obligation – for ourselves, for each other, and for generations to come – to seek to protect it. The rainforest provides 20% of the oxygen we breathe, and deforestation contributes 15% of global carbon dioxide emissions… its protection is thus an imperative piece in our fight against global warming.”

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Sky Rainforest Rescue is a partnership between Sky and WWF to help protect one billion trees in Brazil. For every pair of sneakers sold Sky will donate £10 to Sky rainforest Rescue and WWF.

These limited Veja X Sky Rainforest Rescue X Lily Cole are available at Offspring Selfridges London and online here

Quote Sourced:  http://lookbook.veja-store.com/en/285-2/
Video Sourced: SkyRainforestRescue on Youtube

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New Brand: ICNY Sport

New to the Offspring family is ICNY, a brand that utilizes a unique 3M reflective application on socks and t-shirts that produce a strobe effect when lit, making the wearer visible at night.

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Started in Brooklyn, New York by designer Michael Cherman, ICNY was created after the designer himself was involved in several accidents while riding his bike at night. He wanted to create something to help himself and other cyclists stay safe while riding at night and make functional and stylish basics with visibility features.

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ICNY is not just for cyclists. It’s for anyone who wants to be seen at night; runners, skaters and pedestrians alike, meeting at the intersection of safety and style.

ICNY is available in Offspring Commercial Street and online here.

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COMING SOON: Air Max 93 “OG” Pack

It has been over 20 years since Tinker Hatfield created the Nike Air Max 93 and this retro style is back with the “OG” pack, sporting the original “Citrus” and ” Menthol” colourways.

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Keeping true to the original design, the Air Max 93 features a white leather and mesh upper with the classic bright 90’s colours on selected panels. With a neoprene sock like fit, reminiscent of the Huarache and Mowabb, the Air Max 93 was the first to feature a blow moulded cushioned sole with all around visible Air Unit, dubbed the ‘bubble’.

Coming soon to all Offspring stores and online here.

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Reebok x Keith Haring SS14

The Reebok Classic X Keith Haring partnership and design collaboration continues with a new range for SS14, featuring four much-loved Reebok Classic silhouettes: Classic Leather Lux, Workout Mid Strap and Princess. The exclusive partnership fuses art with fashion and reflects Reebok’s commitment to culture- whether music, fashion or art- and the brand’s devotion to celebrating the world’s leading creative talent.

 keith haringEach model in the Reebok Classic X Keith Haring collection features a custom Haring sock liner, full-grain leather upper with raised 3D print and Haring’s signature on the heel. The collection features bold, bright orange, pink and green uppers that are emblazoned with black artwork.

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 The Reebok Classic X Keith Haring collection was inspired by one of Haring’s most celebrated works, “Matrix”, a 30-foot-long-ink on paper drawing created in 1983. This internationally acclaimed work was most recently on view at the Brooklyn Museum as part of the “Keith Haring: 1978-1982” exhibition which ran from March 16 – July 8, 2012.

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The Reebok x Keith Haring collection is now available in selected Offspring stores and online here.

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Vans x Andrea Crews: OFFSPRING Launch Party

To honour the latest collaboration between Vans x Andrea Crews Offspring Shoreditch hosted an exclusive party in store on Thursday evening. Brimming with cool kids, bloggers and trainer fanatics, the crowd was buzzing, enjoying drinks, DJs and of course the Andrea Crews collection.

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Maroussia Rebecq led Parisian collective Andrea Crews crafted this unique Vans collection based on the Classic Slip On. Consisting of three unique prints, the Slip Ons reference this seasons “Solarize” collection, fusing Andrea Crews’ playful approach to fashion with Vans classic Californian style.

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Showcasing a pale colour palette of blues, greens and grey, the bold graphics are printed on canvas with lime green leather lining.

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The Vans x Andrea Crews collection is limited and exclusive to Offspring in the UK, with Offspring Shoreditch and Offspring Selfridges London being the only two stores in the country stocking them.

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This limited pack is flying out so be sure to get down to these two London stores to get your hands on a pair.

Image Credits :James North – www.jnorth.co.uk

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Jordan 6 “Carmine”

At Offspring HQ we love a Jordan launch and dropping this Saturday is the classic Jordan 6 “Carmine”.

The retro favourite was the first Jordan 6 to have coloured panels on the upper, with a white and carmine red leather upper, black detailing and toggle lace fastening. This updated Jordan 6 “Carmine” has a contemporary twist with ice blue sole detail.

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The Jordan 6 “Carmine” launches in store and online here on Saturday 24th May 2014.

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Jason Markk: Premium Shoe Cleaner

One of the most sought after shoe accessories has finally arrived at Offspring. From Jason Markk comes the ultimate, premium shoe cleaner and an absolute must have for all trainer enthusiasts.

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Made from 98.3% natural materials the cleaning solution is safe on all colours and materials and when used properly, can clean up to 100 pairs of shoes. Included in the cleaning kit is the Jason Markk cleaning brush, constructed with a hand crafted wood handle and synthetic bristles. It is a great tool for all round cleaning and tackling dirt on the soles.

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The Quick Wipes come individually packaged making it convenient to have a couple on you at all times. Each wipe is dual-textured for the ultimate in cleaning versatility on the go, one side of the wipe contains small blue dots which offers a slight abrasiveness and comes in handy when working out tougher stains, while the softer white side is great for general cleaning.

To honour the arrival of this exciting product to the Offspring family, we have launched a competition so you can win some great prizes. Click here to enter.

1st prize: £100 Offspring voucher, Jason Markk cleaning kit

2nd prize: £50 Offspring voucher, Jason Markk cleaning kit

3rd prize: Jason Markk cleaning kit

*Terms and conditions see here

COMING SOON to selected Offspring stores and online here.

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Converse Jack Purcell x Denham

Amsterdam based jeans makers Denham have teamed up with Converse to produce 2 pairs of limited edition Jack Purcell’s. A historic trainer that dates back to the 1930’s, these cotton canvas classics started off on the badminton courts and slowly transcended to the city streets.

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The Converse Jack Purcell x Denham sneaker’s classic canvas upper is the perfect textural complement to thoughtfully crafted denim. The clean white midsole is offset by a solid black toe, while the outsole is enhanced by an embossed leather Jack Purcell logo, inspired by the leather patches sewn onto the waistband of a pair of jeans. A contrasting top eyelet brings to mind a pocket rivet; the kind of detailing that draws in a more discerning eye. Denham’s own nod to the famed Jack Purcell toecap is seen on the heel, where their illustrative scissor logo is reconfigured to make the cutting shears “smile.”

The limited Converse Jack Purcell x Denham pack launches on April 11th and will only be available at the Offspring Selfridges London store.

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OFFSPRING X SAUCONY ORIGINALS PARTY

In honour of the exciting launch of our Saucony Originals x Offspring Shadow 6000 trainers, we hosted an exclusive Saucony party at our Offspring Commercial Street store in East London.

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The store was rammed with photographers, magazine editors, bloggers and trainer fans to celebrate this exclusive launch and get a preview of our limited Shadow 6000.

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While we were enjoying some hip hop beats played by club kid Siobhan Bell and mingling with fellow sneakerheads we caught up with our very own Aman Tak from the buying team who designed the models with Saucony.

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Q&A with Aman (Buyer/Designer at Offspring

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What was the inspiration and thought process behind the collaboration?

The inspiration was drawn from combination of factors. Trekking through some of Saucony’s archive imagery it was evident, like most early ’80s running brands, neons, turquoises, pinks were prevalent on some aspect of footwear in that era. This formed the basis of the key focal points of this collab, the side spots, speckled sole and the box. Then we looked at more modern performance product and the use of 3M reflective hits for safety which spawned the idea of a full reflective tongue.

The slogan ‘running since..96’ was inspired by the ‘We Run’ motto found on Saucony’s performance boxes. This was a way of us paying homage to both the brand and to our original OFFSPRING store which opened its doors in 1996 on Covent Garden’s Neal Street. A store I subsequently worked at many moons ago. This also inspired the grey based colour way as Covent Garden, to me, evokes images of the cobbled streets and the large paving stones of the piazza so we tried to incorporated this too.

How do you feel Saucony fits with the Offspring brand?

 We have always prided ourselves on looking outside of the regular top 4/5 brands and are continually on the hunt to expand our brand portfolio with ‘alternative’ brands and I think Saucony fits perfectly in that mould. They offer our consumers an alternative to other brands, maintaining a high level of quality not to mention their deep rooted heritage in performance and lifestyle. They have an immense loyal following globally and with our key touch points around the country we have been able to connect with these guys with our inline offering and now with this collaboration.

 Saucony is synonymous with running and the Shadow 6000 is a brilliant example of their unique style. What made you decide on the Shadow 6000?

There have been some amazing collabs on this model from some top global partners in recent times so it was an opportunity to make our mark on this iconic shoe. Hopefully we have done the Saucony following proud

Without giving too much away, can we expect any more exciting collaborations?

 Without giving away too much we have a few locked in, some with sports brands and some outside of those. Keep your eyes peeled

What trainers are you getting excited about for the summer?

There’s a lot to choose from, but from Saucony specifically there are some great Luxe Packs using hi grade materials and the collaboration product from the likes of Bait, Premier & Bodega is pretty exciting. A promising year for the brand as a whole I think.

This exclusive collaboration will be available from all Offspring stores nationwide from 10am Saturday 5th of April, and on www.offspring.co.uk from Monday 7th April at 8am.

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Offspring x Saucony – COMING SOON

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Saucony Originals have teamed up with footwear giant Offspring to offer 2 fresh spins on the brand’s iconic Shadow 6000, taking their influence from classic colours from the Saucony archive and the streets of London’s Covent Garden.  For the first time ever Saucony Originals have produced a fully unisex collaboration, with both colourways being available in both Men’s and Women’s sizes.

Inspired by the ‘We Run’ slogan found on the boxes of Saucony’s performance running shoes, the name ‘Running Since.. 96’ pays homage to the year Offspring launched their first store on Neal Street in Covent Garden, just yards from where they now share a space with the Saucony ‘Story of Running’ pop-up store.

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Utilising pig skin suede, with a 3m reflective tongue the colours used in designing the two colourways take inspiration from the prevalent colours in Saucony’s rich archives – neon pink highlights the Saucony three dots logos and across the tongue detail whilst turquoise runs throughout both shoes, with the shoes’ grey base colour taking inspiration directly from the cobbled streets of Covent Garden which surround Neal Street.

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Since 1991, the Shadow 6000 has been a favourite of the high-mileage runner who needs a running shoe with stability in the heel and extra flexibility and cushion in the forefoot.  It has been such a success it still features in the Saucony 2014 performance line up.

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The collaboration will be available from all Offspring stores nationwide from 10am on Saturday 5th of April, and Offspring.co.uk from 10am on Monday the 7th of April, 10am uk time

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