Day of Launch | adidas Originals x Pharrell Superstar “Supershell”

Today marked the launch of the hotly anticipated adidas Originals x Pharrell Superstar “Supershell” collection, also referred to as the Artist Series.


To coincide with the launch, we hosted events in 3 of our OFFSPRING stores, Selfridges London, Shoreditch and Camden.




Keeping things cool and East London, the Commercial St store in Shoreditch hosted a Supershell gallery, showcasing the artist series artwork from the 3 designers, Todd James, Mr. and Pharrell Williams himself.


Our Selfridges London concession had a screen printing workshop, where customers could mix their own multi coloured Supershell logo and print it on to a limited edition give-away tote bag.


Camden became a piece of art as 2 street artist created a graffitti mural on the outside wall live for customers to watch. The artists will be there until close today and all day tomorrow.

Today has been pretty jammed pack with launch activities and with giveaways in store, you need to get yourself down to one of our stores this weekend and check it out.



New Brand | Native

We are pleased to reveal the newest member of the OFFSPRING family, Native.

Founded by Damian Van Zyll De Jong, Native hails from Vancouver, Canada. This unique brand has built its reputation on its lightweight models, “beast-free” materials and futuristic viewpoint.

Pigeon grey native shoes

The 2 silhouettes that have dropped in OFFSPRING this week are the Apollo Chukka and the Apollo Moc. Both feature Native’s famous lightweight EVA sole and a soft microfibre upper in a smart, minimal silhouette.



Recently, hip hop artist Kendrick Lamar has been seen sporting some Native’s, adding a bit more hype to this unique brand.




Now in | adidas Originals x Pharrell “Supershell” Artist Series

The adidas Originals x Pharrell collaboration is back with his new “Supershell” collection.

After the success of the Supercolor pack, this new collection is adding another unique spin to the much loved Superstar silhouette.

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A collaboration within a collaboration, Pharrell has worked with a series of artists to create this pack and each of them have reworked the shell toe according to their style. Within this artist series there are 2 collections, the Artwork that features a print design and the Sculpted that features a 3D embossed toe.

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OFFSPRING will be stocking the designs by Todd James, Mr. and Pharrell himself all designed on the all black or all white mono Superstar.


Todd James is a celebrated New York artist whose paintings and installations have been exhibited in galleries and museums worldwide, including both the 2001 and 2015 Venice Biennales. His immediate and insistent works draw influence from Saturday morning cartoons, subway graffiti, American popular culture and world events.
“Todd James is a guy who’s always marched to the beat of his own drum. He’s just
always created these super interesting paintings and drawings. He brings you into his
own world. Sometimes certain things have an effect on you that you can’t really put
into words.”
-Pharrell Williams


Mr. is a Japanese contemporary artist based in Saitama Prefecture, Japan. He works in a wide range of media, including painting, sculpture, and video – though his works are all closely related in aesthetics, style, and theme. Rendered in the anime style, the girls in his paintings incorporate the unique Japanese concept of ‘moe’ to depict a new form of beauty and refracted sexuality of the contemporary age. In 2014, he set his art to music by directing the unique music video for Pharrell Williams’s It Girl.
“Mr is a wizard. His mind and his work remind us all that there’s an inner child in all
of us. It’s interesting because when other people try to paint the same things it can
send off very different messages. But somehow, Mr. is a master of depicting
innocence, and I love that about his work. Mr., which really means
-Pharrell Williams

The collection will be available online and in-store from the 7th August 2015. There will be events on the weekend of launch in our OFFSPRING Camden, Commercial St. and Selfridges London stores, follow @offspringhq for updates.



Coming Soon | adidas Originals AW15 “Island Series”

The super hyped adidas Originals “Island Series” is back for AW15 with new iconic style releases, featuring the “Jamaica”, “Trinidad & Tobago” and “Cancun” models. After the much loved SS15 instalment, we are pretty excited for the new additions to drop soon.


Originally released in the 1980’s the “Island Series” pack is influenced by islands around the world and takes into consideration the colours and culture that surrounds these tropical countries.


The “Jamaica” model is displayed with a bright yellow suede upper and black Three stripes, the “Trinidad & Tobago” features a bright orange suede upper with black Three stripes and finally the “Cancun” is offered in a light beige suede with dark brown Three stripes.


Follow us @offspringhq for more updates on release dates.



Clarks Originals Celebrates With Made in England Desert Boots

Clarks Originals is celebrating the 65th anniversary of the Clarks Desert Boot with a special
Made in England collaboration.The Originals brand and Charles.F Stead
factory have come together to create a handcrafted, limited-edition Clarks Desert Boot which
heroes the artisanal skills at the centre of British style today.

After Nathan Clark stormed America with his revolutionary Desert Boot design in the early
1950s, it was to the highly-skilled shoemakers and tanners of England that he turned to
produce the boots which would go on to become signifiers of cool around the world.

Each of the 1,950 pairs  (a number chosen to reflect the year when the boots first hit the
market)  of Made in England Desert Boots are hand-numbered and come with spare leather
laces. The collaboration honours the unique partnerships forged by Clark which are still
integral to the Desert Boot 65 years on.

The Story of Made in England
The Suede
The original Cordova Velour suede which characterised the very first Desert Boot styles of
the 1950s came from long-time Clarks collaborators, Charles F Stead. Based in Leeds,
England since 1895, the tannery is renowned worldwide for the exceptional quality and
colours of its suede.

The Limited Edition Packaging

Made in England Clarks Desert Boots come presented in collectible packaging containing commemorative artwork. Clarks Originals have worked with Potts Printers of Northumberland, a family-run company which was founded in 1875 by William John Potts, to produce the limited edition boxes.

The Artwork
Peter O’Toole is an artist and illustrator whose work gives a modern take on vintage inspirations. Working from his converted windmill in Huddersfield, O’Toole’s artwork is a stylish reminder of the Desert Boot’s 1950s origins and unique cult classic place in fashion today.
The Socks
Each Made in England set comes with an exceptionally crafted pair of socks by TRiCKETT of Lancashire. Knitted using 100% Lancastrian cotton on traditional looms and finished by hand, the socks come in a trio of colours which each represent elements of the Clarks Desert Boot story. Sandy beige recalls the desert landscapes of Cairo where the boots were originally made. The accents of orange echo the tangerine stitching which is an original Desert Boot feature revived for the Made in England collection. Finally, rich blue represents sapphire, the 65th anniversary stone.
The Suede Cleaner
To keep each pair of Made in England boots looking pristine, an exclusive crepe suede cleaner in the shape of the Desert Boot’s iconic fob in Sheffield Steel has been created by Mamnick, a brand inspired by the splendour of the Peak District who manufacture near Sheffield.

The limited edition Made in England Desert Boot is now available online and in OFFSPRING Selfridges London.



Nike L.A Glow Pack | “A Tale of Two Cities”

Launching tomorrow is the highly anticipated Nike L.A Glow pack, the first instalment from the “Tale of Two Cities” collection.


Featuring iconic styles, the Air Max 1, Air Huarache, Air Force 1 Hi, Air Force 1 ’07 PRM and Pegasus 83, the pack features a metallic, brushed silver and peach glow colourway.


Inspired by the city of angels, the pack reflects that classic L.A, beachy vibe and is an ideal drop for summer weather.

The Nike L.A Glow pack will launch online tomorrow.


Saucony x Epitome | Shadow 5000 Righteous One

Atlanta based sneaker store Epitome has partnered with international brand Saucony recreating their iconic shadow 5000 model.



Inspired by the 65 foot iconic Atlanta landmark “the big fish”, that lives in Buckhead directly across from Epitome’s store front, and the superstition’s affiliated with middle eastern culture. Elements of this culture inclides the Nazar-style eye in the middle dot in the formstripe, and a Hamsa Hand on the tongue label, with the Epitome logo in the middle




Dressed in premium suede with leather detailing, including an all over embossed fish scale pattern toe box. This sneaker focuses on comfort; as it is the first Saucony to ever have a memory foam insert to insure a smooth journey. Finished with a translucent sole laced with gold flakes, a “hamsa” on the tongue that serves as a protectant, and the eye of conscience to guide the way of the righteous path……

The Saucony x Epitome Shadow 5000 launches tomorrow and will only be available in OFFSPRING Selfridges.




Yeezy Boost 350 Launch Day

Saturday 27th saw the launch of the long awaited Yeezy Boost 350 and we were lucky enough to catch a glimpse of the man himself.


At 8.30 in the morning we headed down to the adidas Originals store in Carnaby St to get a snap of Kanye West who was greeting his fans and happily signing Yeezy boxes for the lucky few who managed to get their hands on a pair.

At 10am our OFFSPRING Camden store opened to sell the Yeezy’s on a first come first serve basis and they managed to sell out in a matter of minutes.


That evening Kanye arrived in Glastonbury for his much debated headline performance in which he blasted out some iconic tunes and delivered some classic Kanye speeches. For true fans, the event did not disappoint and the launch of the Yeezy Boost 350 was perfectly timed to coincide with his iconic Glasto debut.




Jordan 30 – Celebrating 30 Years of Flight

This year we were lucky enough to attend the incredible Jordan 30 event in Paris. Held at the Palais de Tokyo, dubbed Palais 23 for the weekend, a nod to Michael Jordan’s jersey number.

The event ran from the 12th to the 14th June and celebrated 30 years of the Air Jordan brand and gave us the first glimpse of the 30th anniversary shoe, the ‘MTM’. It also coincided with the Quai 54 street ball tournament in which the best streetballers in the world came to compete for the title.


Showcasing a complete archive of Jordans’ and merchandise over the last 30 years, the exhibition was the ultimate Jumpman archive, honouring His Royal Airness.

Highlights of the event included: –

A fully immersive and interactive LED half-court experience, where we watched some top athletes show off their court skills. There was also the opportunity to test your own speed and flight against top players such as Carmelo Anthony, Blake Griffin and Russell Westbrook.



There was a Jordan Photo Booth where you could wear your favourite J’s and caption your photo with the story behind your shoes.

The Walter Iooss Gallery walked you through 30 years of the Jordan Brand’s greatest moments and memorabilia. Full to the brim, it was hard to know what to look at first. Visitors to this remarkable installation could take a walk through carefully curated selections that showcased current-day Jordan Brand athletes, as well as examining the most iconic artifacts and images from Jordan’s storied legacy. Paris is a city that is synonymous with creativity, art and style, which made it the ideal home for this experience

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The MJ movie theatre was screening all the blockbusters and basketball classics and the Sneaker Lounge gave all the visitors a chance to talk about everything Jordan.


The experience was amazing and the exhibition embodied everything we know and love about the Air Jordan brand. Here is to the next 30 years…



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Ultra BOOST Collective Pre-Launch | Q&A with Dirk Schonberger

Today we were lucky enough to attend a Q&A with the Creative Director of adidas’ Sport Style Division, Dirk Schönberger. Held in the UltraLounge in Selfridges London, the adidas legend was there to support the pre launch of the Ultra BOOST Collective trainers.


Designed by him and James Carnes (Creative Director of adidas’ Sport Performance Teams), these limited edition trainers were pre released today in OFFSPRING Selfridges and will be on general release on Saturday 6th June.

Here is a snippet from the Q&A with Dirk Schönberger…


How did your career begin?

I studied fashion in Munich and started my own menswear brand in 1995 which was inspired by the punk and techno wave from early 90’s. My collections focused on deconstructed tailoring with sportswear vibe.

 What’s the pros and cons of working for yourself vs adidas?

Working for yourself is hell but very satisfying as you get to do what you want but a collaboration can be invaluable; I’ve learnt to communicate to 100s of people and I wanted to work for a democratic brand. It’s great seeing things you’ve touched from a design perspective on the high st when you’re walking around.

Adidas – how does a sportswear brand lead in designer space?

adidas had already established themselves in this market working with Stella, Yoji Yamamoto and Jeremy Scott. Bringing me in was like implementing virus into a company! If you keep going in one direction, you will end up in a solid place but that’s not where adidas want to be. We’re keeping the heritage but with a designer influence. It’s an evolution.

 Where do you get your influences from?

I walked here and always walk with my eyes open whether I’m in Berlin or London. I love culture – art, music, cinema, reading books. I just watched Mad Max and loved the construction of the set, so watch this space!  

 What’s your working week like?

I have routine meeting with designers, where we work on the new collection and strategy meetings. I live in Berlin so am based there on the weekend. It’s only when I step out of the office that I am inspired and can draw.


What’s the most exciting aspect of your job?

It’s exciting to see young designers pushing limits but then meeting Pharrell Williams last week was also great.

 Sum up the Ultra BOOST Collective?

In line running shoe new this spring with a revolutionary sole that looks like Styrofoam – they are the most amazing thing I’ve ever had on my feet! I worked with James Carnes on this and we were scared to make them so simple but wanted to focus on the materials, using man-made yarn that’s only available in white alongside black organic wool. Sports clothes used to be made from wool and we are re-visiting this as we believe people are looking for something that refers back to their daily lives.

 Collaborations are big, how do you choose who to work with?

I don’t want someone new that isn’t innovative; we all knew that Pharrell and Kanye would do something different and push boundaries

 What’s the process for working with a designer or icon?

I trust the designers we work with but it’s important they don’t leave the DNA of adi completely behind, so we educate them and show them the archive. Taking elements of new design and updating them with new features or materials is essential to keep pushing boundaries.

 How do you measure the success?

For me, it’s important it works creatively for us but obviously it has to work commercially as well.


 How do you keep it fresh?

I like to play with elements that are recognisable to the brand such as the shell toes. I tell my team to go through the archives and de-construct trainers and then reconstruct them differently to get a new view. It’s also important to take time out of the office to get new influences.

What’s it like working with Kanye and Pharrell?

It’s a great music x fashion x sportswear fusion. They both build an idea like a song so it opened a door in my head to think differently. Kanye is interesting, inspiring and sometimes wild but he brings together certain elements that I wouldn’t naturally think of or predict.

 What is it that drives adidas forward?

We want an emotional connection between us and our consumers that is approachable. We’ve built a culture of creation in the industry and we want to continue this.

 Dream collaborator?

I can’t say for legal reasons as we may already be in talks with them but I’d love to start collabs with famous artists