After the first two offerings from Kanye West’s collaboration with adidas Originals, it was about time we were offered a third instalment and we are pretty hyped for the pirate black colourway to drop this weekend.
For more information and updates on this release, follow us @offspringhq
Launching 22.08.15
Video courtesy of: https://www.youtube.com/user/adidasoriginals
Today marked the launch of the hotly anticipated adidas Originals x Pharrell Superstar “Supershell” collection, also referred to as the Artist Series.
To coincide with the launch, we hosted events in 3 of our OFFSPRING stores, Selfridges London, Shoreditch and Camden.
Keeping things cool and East London, the Commercial St store in Shoreditch hosted a Supershell gallery, showcasing the artist series artwork from the 3 designers, Todd James, Mr. and Pharrell Williams himself.
Our Selfridges London concession had a screen printing workshop, where customers could mix their own multi coloured Supershell logo and print it on to a limited edition give-away tote bag.
Camden became a piece of art as 2 street artist created a graffitti mural on the outside wall live for customers to watch. The artists will be there until close today and all day tomorrow.
Today has been pretty jammed pack with launch activities and with giveaways in store, you need to get yourself down to one of our stores this weekend and check it out.
The adidas Originals x Pharrell collaboration is back with his new “Supershell” collection.
After the success of the Supercolor pack, this new collection is adding another unique spin to the much loved Superstar silhouette.
A collaboration within a collaboration, Pharrell has worked with a series of artists to create this pack and each of them have reworked the shell toe according to their style. Within this artist series there are 2 collections, the Artwork that features a print design and the Sculpted that features a 3D embossed toe.
OFFSPRING will be stocking the designs by Todd James, Mr. and Pharrell himself all designed on the all black or all white mono Superstar.
Todd James is a celebrated New York artist whose paintings and installations have been exhibited in galleries and museums worldwide, including both the 2001 and 2015 Venice Biennales. His immediate and insistent works draw influence from Saturday morning cartoons, subway graffiti, American popular culture and world events.
“Todd James is a guy who’s always marched to the beat of his own drum. He’s just
always created these super interesting paintings and drawings. He brings you into his
own world. Sometimes certain things have an effect on you that you can’t really put
into words.”
-Pharrell Williams
Mr. is a Japanese contemporary artist based in Saitama Prefecture, Japan. He works in a wide range of media, including painting, sculpture, and video – though his works are all closely related in aesthetics, style, and theme. Rendered in the anime style, the girls in his paintings incorporate the unique Japanese concept of ‘moe’ to depict a new form of beauty and refracted sexuality of the contemporary age. In 2014, he set his art to music by directing the unique music video for Pharrell Williams’s It Girl.
“Mr is a wizard. His mind and his work remind us all that there’s an inner child in all
of us. It’s interesting because when other people try to paint the same things it can
send off very different messages. But somehow, Mr. is a master of depicting
innocence, and I love that about his work. Mr., which really means
master.”
-Pharrell Williams
The collection will be available online and in-store from the 7th August 2015. There will be events on the weekend of launch in our OFFSPRING Camden, Commercial St. and Selfridges London stores, follow @offspringhq for updates.
The super hyped adidas Originals “Island Series” is back for AW15 with new iconic style releases, featuring the “Jamaica”, “Trinidad & Tobago” and “Cancun” models. After the much loved SS15 instalment, we are pretty excited for the new additions to drop soon.
Originally released in the 1980’s the “Island Series” pack is influenced by islands around the world and takes into consideration the colours and culture that surrounds these tropical countries.
The “Jamaica” model is displayed with a bright yellow suede upper and black Three stripes, the “Trinidad & Tobago” features a bright orange suede upper with black Three stripes and finally the “Cancun” is offered in a light beige suede with dark brown Three stripes.
Follow us @offspringhq for more updates on release dates.
Saturday 27th saw the launch of the long awaited Yeezy Boost 350 and we were lucky enough to catch a glimpse of the man himself.
At 8.30 in the morning we headed down to the adidas Originals store in Carnaby St to get a snap of Kanye West who was greeting his fans and happily signing Yeezy boxes for the lucky few who managed to get their hands on a pair.
At 10am our OFFSPRING Camden store opened to sell the Yeezy’s on a first come first serve basis and they managed to sell out in a matter of minutes.
That evening Kanye arrived in Glastonbury for his much debated headline performance in which he blasted out some iconic tunes and delivered some classic Kanye speeches. For true fans, the event did not disappoint and the launch of the Yeezy Boost 350 was perfectly timed to coincide with his iconic Glasto debut.
Today we were lucky enough to attend a Q&A with the Creative Director of adidas’ Sport Style Division, Dirk Schönberger. Held in the UltraLounge in Selfridges London, the adidas legend was there to support the pre launch of the Ultra BOOST Collective trainers.
Designed by him and James Carnes (Creative Director of adidas’ Sport Performance Teams), these limited edition trainers were pre released today in OFFSPRING Selfridges and will be on general release on Saturday 6th June.
Here is a snippet from the Q&A with Dirk Schönberger…
How did your career begin?
I studied fashion in Munich and started my own menswear brand in 1995 which was inspired by the punk and techno wave from early 90’s. My collections focused on deconstructed tailoring with sportswear vibe.
What’s the pros and cons of working for yourself vs adidas?
Working for yourself is hell but very satisfying as you get to do what you want but a collaboration can be invaluable; I’ve learnt to communicate to 100s of people and I wanted to work for a democratic brand. It’s great seeing things you’ve touched from a design perspective on the high st when you’re walking around.
Adidas – how does a sportswear brand lead in designer space?
adidas had already established themselves in this market working with Stella, Yoji Yamamoto and Jeremy Scott. Bringing me in was like implementing virus into a company! If you keep going in one direction, you will end up in a solid place but that’s not where adidas want to be. We’re keeping the heritage but with a designer influence. It’s an evolution.
Where do you get your influences from?
I walked here and always walk with my eyes open whether I’m in Berlin or London. I love culture – art, music, cinema, reading books. I just watched Mad Max and loved the construction of the set, so watch this space!
What’s your working week like?
I have routine meeting with designers, where we work on the new collection and strategy meetings. I live in Berlin so am based there on the weekend. It’s only when I step out of the office that I am inspired and can draw.
What’s the most exciting aspect of your job?
It’s exciting to see young designers pushing limits but then meeting Pharrell Williams last week was also great.
Sum up the Ultra BOOST Collective?
In line running shoe new this spring with a revolutionary sole that looks like Styrofoam – they are the most amazing thing I’ve ever had on my feet! I worked with James Carnes on this and we were scared to make them so simple but wanted to focus on the materials, using man-made yarn that’s only available in white alongside black organic wool. Sports clothes used to be made from wool and we are re-visiting this as we believe people are looking for something that refers back to their daily lives.
Collaborations are big, how do you choose who to work with?
I don’t want someone new that isn’t innovative; we all knew that Pharrell and Kanye would do something different and push boundaries
What’s the process for working with a designer or icon?
I trust the designers we work with but it’s important they don’t leave the DNA of adi completely behind, so we educate them and show them the archive. Taking elements of new design and updating them with new features or materials is essential to keep pushing boundaries.
How do you measure the success?
For me, it’s important it works creatively for us but obviously it has to work commercially as well.
How do you keep it fresh?
I like to play with elements that are recognisable to the brand such as the shell toes. I tell my team to go through the archives and de-construct trainers and then reconstruct them differently to get a new view. It’s also important to take time out of the office to get new influences.
What’s it like working with Kanye and Pharrell?
It’s a great music x fashion x sportswear fusion. They both build an idea like a song so it opened a door in my head to think differently. Kanye is interesting, inspiring and sometimes wild but he brings together certain elements that I wouldn’t naturally think of or predict.
What is it that drives adidas forward?
We want an emotional connection between us and our consumers that is approachable. We’ve built a culture of creation in the industry and we want to continue this.
Dream collaborator?
I can’t say for legal reasons as we may already be in talks with them but I’d love to start collabs with famous artists
We are excited to reveal the latest drop from the adidas Ultra BOOST Collective, featuring the limited edition Dirk Schoenberger & James Carnes Ultra BOOST.
The energy running revolution has taken a big new step as adidas unveiled its latest and most technologically advanced running shoe in January, Ultra BOOST. Featuring a host of innovative, performance features, including a full length BOOST foam cushioning sole, it marries its cutting-edge running attributes with an aesthetic that is equally directional, resulting in a shoe that looks as good as it “plays.”
Given this new style’s high performance and sophisticated style, adidas thought it would be the ideal silhouette to be interpreted and celebrated through a series of special editions, some of which were designed in collaboration with outside design partners.
Building on their combined knowledge of high fashion and peak performance, adidas’ creative directors Dirk Schönberger (Creative Director of adidas’ Sport Style Division) and James Carnes (Creative Director of adidas’ Sport Performance teams) developed their versions of Ultra BOOST inspired by adidas’ heritage.
In their search for the perfect materials to use, Dirk and James extensively explored an array of textiles, from superior performance fibres to natural ones. The outcome is a pair of complementary opposites: one pair is in all-black, made of a wool fibre with reflective accents. Meanwhile, the second pair is all-white and is created from Dyneema® fibre one of the strongest and most advanced performance materials adidas works with.
We will be pre launching the two limited edition adidas Ultra BOOST in the OFFSPRING Selfridges London store on Monday 1st June.
Find out more here > http://bit.ly/1eDte3q
The pack will be on general release in all OFFSPRING stores and online from the 6th June.
Introducing the new adidas Originals Superstar City pack, due to drop this month.
This limited edition collection features the classic Superstar 80’s silhouette and is presented in 6 bold, mono colourways.
The City pack is inspired by 6 major cities in the world and each colour represents this: London (Red), New York (Black), Berlin (Grey), Paris (Blue), Tokyo (Violet) and Shanghai (Yellow). Each style is presented in a premium suede, with subtle gold branding on the side that states the city it pairs with. They also have a famous landmark etched on the heel of each style in gold, adding to the luxe feel of the whole pack.
The adidas Superstar 80’s City Pack will be available online and in all stores.
Launch date: Thursday 28th May 2015
This weekend 3 of our OFFSPRING London stores were taking over by the adidas Originals x Pharrell Supercolor superstar collection, Commercial St (Shoreditch), Neal St (Covent Garden) and Camden.
Showcasing all 50 colours, the stores were like walking into a bag of Skittles and there were plenty of extra treats in-store, including cupcakes, sweets, keyrings and a GIF generator to play with.
The stores filled with eager customers who unsurprisingly found it difficult to pick a colour out of the 50 and we quick to make a GIF with their favourite colours.
Selected colours are still available in OFFSPRING stores and online here.
For the next 3 days we are lucky enough to have the adidas Originals x Pharrell Supercolor collection take over 3 of our OFFSPRING stores, Neal St (Covent Garden), Camden & Commercial St (Shoreditch). We have all 50 colours in stock.
These three stores will only be selling the collection, showcasing all 50 colours, so make sure to get yourselves down there before they fly out!
Which one will you choose?
