Tag Archives: air max day

Air Max Day 2016 | H-T-M

To celebrate Air Max Day this Saturday 26th we will have all 3 releases from the H-T-M series.


AIR MAX LD-ZERO H Even before he began collaborating with Nike, the Nike LD1000 was one of Hiroshi’s Fujiwara’s favorite sneakers, thanks to its clean, minimal ‘70s design aesthetic. As a nod to the era, he recreated this version in vintage suede-over-nylon materials, sourced from the archives. Then he covered the entire shoe in his signature obsidian and white palette, but added hits of black, including a blacked-out Nike Air unit, for added sophistication.


AIR MAX 90 ULTRA SUPERFLY T With a background in architecture, Tinker Hatfield has an eye for combining inspiration from seemingly discordant places to create sneakers that look and feel of the future. In this case, he mixed the world’s most popular Air Max with Nike’s fastest football boot. Then he cored out the midsole with Ultra technology, making the whole proposition incredibly light and modern. Top it all off with classic palette, and you’ve got an icon in the making.


AIR MAX ULTRA M Mark Parker is the visionary behind Nike’s most groundbreaking innovations. For his first signature Sportswear shoe, he mixed the latest materials and technology with the perfect frame for fresh innovation: the Air Max BW. A newlyengineered knit jacquard brings richness and depth to his vibrant color palette and makes the fade all the more fine. A cored-out Ultra midsole gives this sneaker the modern, ultralight feel Nike is famous for.


Look out for more news on how to purchase on 26th March at OFFSPRINGHQ IG


Nike “STOP FOR AIR” #airmaxday

Last night we had the pleasure of attending the Nike STOP FOR AIR party to help celebrate #airmaxday.


am zero

Not only was the venue incredible, the atmosphere was electric, with sneakerheads, tv personalities, rappers and sneaker fans a plenty!


bbk 2

Music was provided by Siobhan Bell on the decks and big acts Skepta and Boy Better Know, the grime and hip hop lovers were in their element.



The event was held in Wapping Power Station which proved to be an amazing host. In amongst old machinery were Nike installations documenting the AIr Max timeline, starting with the Air Max 1 and ending with the prequel shoe, the Air Max Zero. There was also a presentation room where the best of our very own OFFSPRING HQ Air Max were on display and competing against other sneaker stores, such as Size?, Foot Patrol and Sneakers ‘n’ Stuff.

360 cam

The biggest spectacle of the event was the incredible 360 degree camera, which captured the guests in their Air Max and creating some stand-out poses. If we are honest we could of played in there all night and it was by far the talk of the event.


Great venue, great music, great food provided by Bird and great atmosphere, all in all we had a fantastic time and cannot wait until next year!

Thanks for having us Nike!

Check out everyone rocking their Air Max on #offspringairmax



Air Max Zero: Timeline of Air Max History

The One before the 1, the Nike Air Max Zero has been revealed just in time for Air Max Day on the 26th March 2015.

The story behind this much coveted Air Max Zero came about when Nike Design Director Graeme McMillan came upon an old sketch by legendary designer Tinker Hatfield that pre-dated Hatfield’s iconic Air Max 1 model. According to Hatfield, the sketch was literally ahead of its time: “Not just in regards to its appearance, but also in terms of the construction it required,”.

air max zero insta

The key detail of this unrealized trainer is the visible Air Unit that sits on the heel, for the upper Tinker used the Sock Racer technology and added support with an external strap that wraps around the heel. That design function would later come to power in the Air Huarache in 1991. However at the time, the Nike thought the sketch to be too advanced, so Tinker was forced to reinterpret the inside-out concept that was inspired by the Centre Pompidou in Paris, France, and the result was the Air Max 1.

The Air Max Timeline

Air Max 1

air max 1

The first of its kind, the Air Max 1 was originally released in this OG colourway in 1987 and some speculate that it should be called the Air Max 87 to mark the year of birth. It was the first trainer to display the Air Cushioning through a small window in the sole and marked the beginning of an iconic technology that we still love to this day.

Air Max 90

air max 90


The evolution on the Air Max 1 saw the arrival of the larger than life Air Max 90, initially reffered to as the Air Max III until 2000. Originally released in the “Infrared” colourway, a colourway that is still favoured by many, the 90 had an exaggerated mid sole and thermoplastic strap technology.

Air Max 93

air max 93

The most noticable feature of the Air Max 93 was the 270 degree exposed Air Sole unit, revealing more than it ever had. The sole unit contained more air and therefore greater protection and comfort. It was also the first model to have a coloured sole Air Sole unit and the upper featured a sock like fit, similar to the Air Huarache, released in 1991.

Air Max 95

air max 95


Nike designer Sergio Lozano drew inspiration from the human body for the Air Max 95, with the midsole representing the spine, the panels being the muscle fibres, the loopholes the ribs and the mesh is the skin. The Air Max 95 featured minimal branding with just a small Swoosh to the side heel and added more visible Air Sole units to the toe and heel.

Air Max 97

air max 97

A model that looked like it was designed by NASA, the Air Max 97 was in fact inspired by the high speed Japanese Bullet Train. The sleek design and metallic silver colourway combined with the 3M reflective panels on the upper provided a space like appearance and the shoe feattured a fully visible Air Sole unit.

Air Max 180

air max 180

An undderated classic, the Air Max 180 contained 50% more air than previous models and the Air Sole unit was now visible through a protected outsole underneath the trainer.

Air Max 2003

air max 03

A stripped down and minimalist style, the Air Max 2003 featured a perforated, slick upper for breath-ability and a fully visible Air Sole unit.

Air Max 360

air max 360

Released in 2006, the Air Max 360 offered athletes the smoothest and most durable ride ever created, thanks to an Air component that is visible from every angle. The Air Max 360 shoe allows an even greater focus on providing the ultimate comfort and performance and has no foam, no midsole – just Air.

Air Max 2015

air max 2015

The Air Max 2015 maintains the full length Air Sole unit like its predecessors, adding Dynamic Flywire technology for a more supportive fit. The mesh upper provides a breathable and lightweight run and the internal sock like bootie makes for a perfect fit.

With more colourways and models coming out of the Air Max family, the heritage sneaker style keeps us guessing every month of every year.



Nike Air Max 1 “Air Max Day”

March 26, 1987 saw the release of one of Nike’s most iconic trainers, the Air Max 1. This revolutionary shoe featured the first visible Air cushioning in the sole and changed how Nike developed running trainers. With suede and nylon mesh uppers and the iconic Swoosh at the side, the Air Max 1 held on to the classic Nike aesthetic but took a huge contemporary step with its visible technology.

27 years have passed and we have seen the Air Max incorporated in many Nike styles, mixing with a variety of colourways, materials and newer Nike technology, such as Hyperfuse and Lunar. In celebration of nearly 3 decades of Air soles, Nike are declaring March 26th “Air Max Day”, encouraging Nike fans to wear their favourite Air Max trainers and share with the world via social media.


To coincide with the marking of “Air Max Day”, Nike are launching a limited edition Air Max 1 that features the OG ‘University Red’ colourway with a bright Volt yellow sole, fusing the past and the present. The trainer is finally topped off with ‘3.26’ detail on the tongue to mark this Swoosh sanctioned holiday.


The Quickstrike Air Max 1 “Air Max Day” is currently sold out on our website but still available in Offspring stores, check your local store for availability.


Here are a handful of favourite Air Max’s from some of the team at Offspring HQ, so make sure that like us you wear your favourite Air Max’s and post them on Facebook, Twitter (@offspringshoes) or Instagram and use the hashtag #OFFSPRINGAMDay so we can all join in with the celebration of one of the best Nike trainers of all time.