Tag Archives: Collaboration

adidas Originals x Mary Katrantzou

Mary Katrantzou has teamed up with adidas to present adidas Originals by Mary Katrantzou, a capsule collection of innovative footwear emblazoned in the designer’s iconic, hyper-colour, kaleidoscopic patterns.


After partnering with greats like Yohji Yamamoto, Rick Owens, and, more recently, Pharrell Williams, you would think that Adidas had already given us some amazing collaborations but they have hit us with yet another design great.


Track shoes worn by medal winners in the 1970s and 1980s were the inspiration for Katrantzou, who reworked Adidas’ iconic looks with bright colours, prints and embellishment. Featuring 6 styles which include the Marathon, ZX5000 and Equipment Racer, this women’s collection is unique and a fantastic fashion statement.


adidas Originals x Mary Katrantzou is now available in selected Offspring stores and online.



adidas x OFFSPRING ‘Track Pack’ – Launching 03.10.14

Modern styling meets retro technology in a special adidas Originals release, exclusive to Offspring.



This pack brings out two classic running models from the adidas archive and gives them a fresh makeover for 2014, courtesy of the Offspring creative team. Taking colour inspiration from vintage track tops and then updating the designs with premium materials,this release combines the best of retro design and modern construction in one special pack.


The adidas ZX420 was first released in 1988, when it was originally crafted for the serious long distance runner. Pre-dating the Torsion system by only a few months, this lightweight model features a comfortable three-piece EVA midsole and teams it up with a well-designed upper that has stood the test of time.


The adidas Torsion Response Lite premiered in 1992. This reworked version features clever and functional updates in the form of AdiPRENE cushioning in the sole unit, a revised inner sock and tongue area and special details, such as the spring-loaded lace locks. Flip the shoe upside-down and there’s the reassuring sight of the Torsion bar: one of the most-loved examples of functional design in sportswear history.


Both shoes get a full premium transformation here. The adidas Torsion Response Lite finds itself re imagined in luxurious two-tone pigskin on the toe box and side panels, with a vibrant green inner sock to hold the foot steady. Special elements, such as 3M detailing on the Stripes and heel tabs, the bright pink Torsion bar and colour-matched laces, complete the makeover. The adidas ZX420 steps out in full neon regalia: purple neoprene uppers offset the black suede overlays and pink 3M Stripes. An additional full-length 3M tongue panel is the perfect sign off on this unique and exciting twin-pack.

This UK exclusive pack launches Friday 3rd October and will be available online here and in all OFFSPRING stores.


Blog courtesy of http://www.thedropdate.com/



Onitsuka Tiger x asics x OFFSPRING Launch Party

On Thursday 28th August the Commercial Street store in Shoreditch, London hosted the launch party for one of OFFSPRING‘s most anticipated collaborations.

Inspired by the colours of the desert at dawn and dusk, this Onitsuka Tiger x asics and OFFSPRING pack of two was designed by one of our very own, sports buyer Aman Tak.

The party was full to the brim with artists, bloggers and trainer fanatics, all there to enjoy these exclusive and limited edition designs.

It definitely went off with a bang with great music from DJ Alex Sessions and the endless buzz of sneaker chat.

The Gel Lyte V has now officially sold out but you can still get the limited Shaw Runner here.

The pack was definitely a crowd pleaser and the guys at Dropdate thought so too, check out their review here.

Video footage courtesy of The Dropdate


Onitsuka Tiger x asics x OFFSPRING

We can now exclusively reveal the exciting limited edition collaboration between Onitsuka Tiger x asics x OFFSPRING.

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To reveal these exclusives trainers, there are a few small steps to take before they will appear in 3D before your eyes.

1. First you will need an iPhone, iPad or iTouch and need to download the Sayduck app for free from the App Store.

2. Click on ‘Tap here to scan a marker page’ and hold your phone up to the screen so it can scan the image above.

3. Once the scan is complete you will see the exclusive reveal of our brand new Onitsuka Tiger x asics x OFFSPRING models.


The colours of the desert at dusk and night are the inspiration behind Desert Pack, a collaboration between Onitsuka Tiger, ASICS and sneaker boutique Offspring.

Two silhouettes bring together the best of sister brands Onitsuka Tiger and ASICS.

Onitsuka Tiger’s SHAW RUNNER is the cold and atmospheric night version of the Desert duo with its navy, white and tropical-green colour combination, and blue speckles on the white sole.

The Desert colourway of the ever-fresh GEL LYTE V tells the story of a sandy wilderness at dusk.  Pink, beige and camel echo a post-sunset sky that reflects dark, mysterious shadows swallowed by the deep blue of twilight.



The Vans Vault x Peanuts collection

The latest collaboration from Vans sees two Classic Original prints brought back from the 80’s, when Vans originally collaborated with the Peanuts crew. The re-released Peanut prints on heavy 8oz canvas, celebrate the kids-only state of mind and are available in Offspring Selfridges only.

Vault by Vans is an eclectic collection of Vans styles inspired by contemporary street fashion, art, music and 40 years of authentic footwear design.

140715_Snoopy_KidsShop all other Vans

Reebok x Keith Haring SS14

The Reebok Classic X Keith Haring partnership and design collaboration continues with a new range for SS14, featuring four much-loved Reebok Classic silhouettes: Classic Leather Lux, Workout Mid Strap and Princess. The exclusive partnership fuses art with fashion and reflects Reebok’s commitment to culture- whether music, fashion or art- and the brand’s devotion to celebrating the world’s leading creative talent.

 keith haringEach model in the Reebok Classic X Keith Haring collection features a custom Haring sock liner, full-grain leather upper with raised 3D print and Haring’s signature on the heel. The collection features bold, bright orange, pink and green uppers that are emblazoned with black artwork.

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 The Reebok Classic X Keith Haring collection was inspired by one of Haring’s most celebrated works, “Matrix”, a 30-foot-long-ink on paper drawing created in 1983. This internationally acclaimed work was most recently on view at the Brooklyn Museum as part of the “Keith Haring: 1978-1982” exhibition which ran from March 16 – July 8, 2012.

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The Reebok x Keith Haring collection is now available in selected Offspring stores and online here.


Vans x Andrea Crews: OFFSPRING Launch Party

To honour the latest collaboration between Vans x Andrea Crews Offspring Shoreditch hosted an exclusive party in store on Thursday evening. Brimming with cool kids, bloggers and trainer fanatics, the crowd was buzzing, enjoying drinks, DJs and of course the Andrea Crews collection.

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Maroussia Rebecq led Parisian collective Andrea Crews crafted this unique Vans collection based on the Classic Slip On. Consisting of three unique prints, the Slip Ons reference this seasons “Solarize” collection, fusing Andrea Crews’ playful approach to fashion with Vans classic Californian style.

AC 1

Showcasing a pale colour palette of blues, greens and grey, the bold graphics are printed on canvas with lime green leather lining.

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The Vans x Andrea Crews collection is limited and exclusive to Offspring in the UK, with Offspring Shoreditch and Offspring Selfridges London being the only two stores in the country stocking them.

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This limited pack is flying out so be sure to get down to these two London stores to get your hands on a pair.

Image Credits :James North – www.jnorth.co.uk


Converse Jack Purcell x Denham

Amsterdam based jeans makers Denham have teamed up with Converse to produce 2 pairs of limited edition Jack Purcell’s. A historic trainer that dates back to the 1930’s, these cotton canvas classics started off on the badminton courts and slowly transcended to the city streets.


The Converse Jack Purcell x Denham sneaker’s classic canvas upper is the perfect textural complement to thoughtfully crafted denim. The clean white midsole is offset by a solid black toe, while the outsole is enhanced by an embossed leather Jack Purcell logo, inspired by the leather patches sewn onto the waistband of a pair of jeans. A contrasting top eyelet brings to mind a pocket rivet; the kind of detailing that draws in a more discerning eye. Denham’s own nod to the famed Jack Purcell toecap is seen on the heel, where their illustrative scissor logo is reconfigured to make the cutting shears “smile.”

The limited Converse Jack Purcell x Denham pack launches on April 11th and will only be available at the Offspring Selfridges London store.



In honour of the exciting launch of our Saucony Originals x Offspring Shadow 6000 trainers, we hosted an exclusive Saucony party at our Offspring Commercial Street store in East London.


The store was rammed with photographers, magazine editors, bloggers and trainer fans to celebrate this exclusive launch and get a preview of our limited Shadow 6000.


While we were enjoying some hip hop beats played by club kid Siobhan Bell and mingling with fellow sneakerheads we caught up with our very own Aman Tak from the buying team who designed the models with Saucony.



Q&A with Aman (Buyer/Designer at Offspring


What was the inspiration and thought process behind the collaboration?

The inspiration was drawn from combination of factors. Trekking through some of Saucony’s archive imagery it was evident, like most early ’80s running brands, neons, turquoises, pinks were prevalent on some aspect of footwear in that era. This formed the basis of the key focal points of this collab, the side spots, speckled sole and the box. Then we looked at more modern performance product and the use of 3M reflective hits for safety which spawned the idea of a full reflective tongue.

The slogan ‘running since..96’ was inspired by the ‘We Run’ motto found on Saucony’s performance boxes. This was a way of us paying homage to both the brand and to our original OFFSPRING store which opened its doors in 1996 on Covent Garden’s Neal Street. A store I subsequently worked at many moons ago. This also inspired the grey based colour way as Covent Garden, to me, evokes images of the cobbled streets and the large paving stones of the piazza so we tried to incorporated this too.

How do you feel Saucony fits with the Offspring brand?

 We have always prided ourselves on looking outside of the regular top 4/5 brands and are continually on the hunt to expand our brand portfolio with ‘alternative’ brands and I think Saucony fits perfectly in that mould. They offer our consumers an alternative to other brands, maintaining a high level of quality not to mention their deep rooted heritage in performance and lifestyle. They have an immense loyal following globally and with our key touch points around the country we have been able to connect with these guys with our inline offering and now with this collaboration.

 Saucony is synonymous with running and the Shadow 6000 is a brilliant example of their unique style. What made you decide on the Shadow 6000?

There have been some amazing collabs on this model from some top global partners in recent times so it was an opportunity to make our mark on this iconic shoe. Hopefully we have done the Saucony following proud

Without giving too much away, can we expect any more exciting collaborations?

 Without giving away too much we have a few locked in, some with sports brands and some outside of those. Keep your eyes peeled

What trainers are you getting excited about for the summer?

There’s a lot to choose from, but from Saucony specifically there are some great Luxe Packs using hi grade materials and the collaboration product from the likes of Bait, Premier & Bodega is pretty exciting. A promising year for the brand as a whole I think.

This exclusive collaboration will be available from all Offspring stores nationwide from 10am Saturday 5th of April, and on www.offspring.co.uk from Monday 7th April at 8am.