Tag Archives: Launch

Launch 22.08.15| Reebok Aztec OG

Another exciting launch this weekend sees the return of the Reebok Aztec OG, originally produced in 1979.


This flexible and lightweight runner is the ultimate in comfort and this re-launch features a stitch for stitch remodelling of the iconic shoe, bringing back a collectors favourite.

To coincide with the launch Reebok have taken a step back in time and made a short film with Reebok’s co-founder, Joe Foster. In the film Joe revisits the factory in Bury where the original Aztec produced and explores the heritage and impact the shoe had then and still has now amongst collectors.

The Reebok Aztec OG will launch this Saturday 22nd and will be available online here and in-store.



Launch 22.08.15 | adidas Originals x Kanye “Yeezy Boost 350”

After the first two offerings from Kanye West’s collaboration with adidas Originals, it was about time we were offered a third instalment and we are pretty hyped for the pirate black colourway to drop this weekend.

For more information and updates on this release, follow us @offspringhq

Launching 22.08.15

Video courtesy of: https://www.youtube.com/user/adidasoriginals



Sneak Peak | Nike New York City Pack

Following the success of LA Glow, the New York City pack is the second instalment from Nike’s “Tale of Two Cities” collection.


Working with 5 iconic Nike silhouettes, the Air Huarache, Air Pegasus 83, Air Max 1, Air Force 1 Hi & Air Force ’07 PRM, the pack takes its inspiration from a wet New York street after an evening rain storm.

Featuring a mostly black colourway, each Nike style has brushed, metallic silver effect panels, giving the illusion of glistening raindrops on a tarmac road.

The Nike New York Pack will launch this month, stay tuned for updates by following us @offspringhq



Now in | adidas Originals x Pharrell “Supershell” Artist Series

The adidas Originals x Pharrell collaboration is back with his new “Supershell” collection.

After the success of the Supercolor pack, this new collection is adding another unique spin to the much loved Superstar silhouette.

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A collaboration within a collaboration, Pharrell has worked with a series of artists to create this pack and each of them have reworked the shell toe according to their style. Within this artist series there are 2 collections, the Artwork that features a print design and the Sculpted that features a 3D embossed toe.

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OFFSPRING will be stocking the designs by Todd James, Mr. and Pharrell himself all designed on the all black or all white mono Superstar.


Todd James is a celebrated New York artist whose paintings and installations have been exhibited in galleries and museums worldwide, including both the 2001 and 2015 Venice Biennales. His immediate and insistent works draw influence from Saturday morning cartoons, subway graffiti, American popular culture and world events.
“Todd James is a guy who’s always marched to the beat of his own drum. He’s just
always created these super interesting paintings and drawings. He brings you into his
own world. Sometimes certain things have an effect on you that you can’t really put
into words.”
-Pharrell Williams


Mr. is a Japanese contemporary artist based in Saitama Prefecture, Japan. He works in a wide range of media, including painting, sculpture, and video – though his works are all closely related in aesthetics, style, and theme. Rendered in the anime style, the girls in his paintings incorporate the unique Japanese concept of ‘moe’ to depict a new form of beauty and refracted sexuality of the contemporary age. In 2014, he set his art to music by directing the unique music video for Pharrell Williams’s It Girl.
“Mr is a wizard. His mind and his work remind us all that there’s an inner child in all
of us. It’s interesting because when other people try to paint the same things it can
send off very different messages. But somehow, Mr. is a master of depicting
innocence, and I love that about his work. Mr., which really means
-Pharrell Williams

The collection will be available online and in-store from the 7th August 2015. There will be events on the weekend of launch in our OFFSPRING Camden, Commercial St. and Selfridges London stores, follow @offspringhq for updates.



Coming Soon | adidas Originals AW15 “Island Series”

The super hyped adidas Originals “Island Series” is back for AW15 with new iconic style releases, featuring the “Jamaica”, “Trinidad & Tobago” and “Cancun” models. After the much loved SS15 instalment, we are pretty excited for the new additions to drop soon.


Originally released in the 1980’s the “Island Series” pack is influenced by islands around the world and takes into consideration the colours and culture that surrounds these tropical countries.


The “Jamaica” model is displayed with a bright yellow suede upper and black Three stripes, the “Trinidad & Tobago” features a bright orange suede upper with black Three stripes and finally the “Cancun” is offered in a light beige suede with dark brown Three stripes.


Follow us @offspringhq for more updates on release dates.



Nike L.A Glow Pack | “A Tale of Two Cities”

Launching tomorrow is the highly anticipated Nike L.A Glow pack, the first instalment from the “Tale of Two Cities” collection.


Featuring iconic styles, the Air Max 1, Air Huarache, Air Force 1 Hi, Air Force 1 ’07 PRM and Pegasus 83, the pack features a metallic, brushed silver and peach glow colourway.


Inspired by the city of angels, the pack reflects that classic L.A, beachy vibe and is an ideal drop for summer weather.

The Nike L.A Glow pack will launch online tomorrow.


Saucony x Epitome | Shadow 5000 Righteous One

Atlanta based sneaker store Epitome has partnered with international brand Saucony recreating their iconic shadow 5000 model.



Inspired by the 65 foot iconic Atlanta landmark “the big fish”, that lives in Buckhead directly across from Epitome’s store front, and the superstition’s affiliated with middle eastern culture. Elements of this culture inclides the Nazar-style eye in the middle dot in the formstripe, and a Hamsa Hand on the tongue label, with the Epitome logo in the middle




Dressed in premium suede with leather detailing, including an all over embossed fish scale pattern toe box. This sneaker focuses on comfort; as it is the first Saucony to ever have a memory foam insert to insure a smooth journey. Finished with a translucent sole laced with gold flakes, a “hamsa” on the tongue that serves as a protectant, and the eye of conscience to guide the way of the righteous path……

The Saucony x Epitome Shadow 5000 launches tomorrow and will only be available in OFFSPRING Selfridges.




Yeezy Boost 350 Launch Day

Saturday 27th saw the launch of the long awaited Yeezy Boost 350 and we were lucky enough to catch a glimpse of the man himself.


At 8.30 in the morning we headed down to the adidas Originals store in Carnaby St to get a snap of Kanye West who was greeting his fans and happily signing Yeezy boxes for the lucky few who managed to get their hands on a pair.

At 10am our OFFSPRING Camden store opened to sell the Yeezy’s on a first come first serve basis and they managed to sell out in a matter of minutes.


That evening Kanye arrived in Glastonbury for his much debated headline performance in which he blasted out some iconic tunes and delivered some classic Kanye speeches. For true fans, the event did not disappoint and the launch of the Yeezy Boost 350 was perfectly timed to coincide with his iconic Glasto debut.




Reebok Instapump x Sandro

This February see’s the drop of Reebok‘s exciting collaboration with French brand Sandro with their version of the futuristic Instapump Fury , marking the styles 20th anniversary.




Taking inspiration from the ’90s aesthetic of retrofurism, the women’s version comes in a clean white and and black with coloured flashes.

Reebok x SANDRO SS15_LOOKBOOK_6This time the famously futuristic shape of the Instapump Fury has been pared back, the men’s version is showcased in a solid white and cream version or a black version with an oil-slick effect upper over the toes.


The Reebok Instapump x Sandro collaboration will launch on the 12th February and will only be available in OFFSPRING Selfridges London.



The Drop Date: Saucony Originals “Fresh Picked” Pack

SAUCONY ORIGINALS introduce us to two versions of the SHADOW 5000 that are perfect for the trainer enthusiast who likes berries or who just appreciates a good looking colourway Freshly Picked Reveal Story Shadow 5000 The pairs inspired by blueberries are, unsurprisingly, predominantly blue with pops of turquoise on the logo and lining to add extra hits of colour. Freshly Picked Reveal Shadow 5000 The blackberry pair go for purple as the main colour, with hits of grey used on the logo and heel. Both versions use black to contrast and tone down the bright uppers, with crisp white midsoles finishing off the look. Both colourways are perfect for the spring and we think they’d make a welcome addition to any wardrobe.

The SAUCONY ORIGINALS SHADOW 5000 FRESH PICKED PACK is coming soon and will only be available in Offspring Selfridges London and Offspring Shoreditch.


Blog courtesy of:http://www.thedropdate.com/