Tag Archives: Look of the City

Launch 24.09.15 | Nike Look of the City “Dessert” Pack

Launching this Thursday is the second instalment of Nike‘s Look of the City collection, centred around a sweet scheme of desserts based on each city.

The “Dessert” pack showcases the classic Air Max 90 in 6 unique colourways with premium finishes, its hard to decide which one is our favourite.


From London we have the English favourite, “Eton Mess”, featuring white meringue style tumbled leather uppers with strawberry and cream swirl effect panels and outsole.


From Paris we have the much loved afternoon treat, the “Macaron”, in a delectable lavender colourway with a lustre finish and quilted panel detail.


From Milan is the sunset colourway inspired by more of a drink than a dessert the “Aperitivo. The HyperFuse upper has an ombre effect, going from red to a peachy shade.


From New York we have the classic “Strawberry Cheesecake” which has a soft suede upper in shades of beige, red strawberry effect panels and a gum sole.

Facebook_813152_600_E From Shanghai we have the vibrant “Must Win Cake” featuring a bubblegum pink embossed, patterned upper and red detailing.


Finally from Tokyo we have the futuristic “Harajuku Crepe”, little play on words here as “crepe” is, as we know, another word for sneaker. This style features a VacTech upper in pure white and cream with a gum outsole and black striped laces.

The pack will launch online and in-store on Thursday 24th September.