Tag Archives: sneaker

Reebok InstaPump Fury x BAU

In celebration of Reebok’s 20th anniversary of the iconic InstaPump Fury comes an exciting new collaboration with Frank the Butcher, using one of the sneaker world’s most renowned design experts to rework one of Reebok’s most innovative silhouettes.



Frank’s development from sneaker fan to a respected designer reflects in his designs, showing genuine passion and individualist design that make up his signature aesthetic. Also known as the ‘Father/Daughter’ pack these limited edition InstaPump Fury’s were inspired by the creative talent of Frank’s daughter, resulting in two colourways that could be worn by both men and women.


The collaboration falls under Frank The Butcher’s Business As Usual (BAU) collection and have the signature slogan “All Is Fair” embroidered over the toe box. They feature a woven jacquard splatter design across the upper in either nude or candy pink, colour block leather accents at the toe and heel, a white Hexalite sole unit and of course the iconic Pump mechanism.

The 2 colours of the limited InstaPump Fury x BAU are only available in store in Offspring Selfridges London.