Built around the idea that “more is more,” the Nike Air Max 90 defined an era of excess and bigger-than-life personalities.
In the past, dreadful weather confined the Air Max 90 to the wardrobe, but now the SneakerBoot version breaks that boundary.
The powerhouse Nike designer Tinker Hatfield created the original Nike Air Max 90 more than two decades ago, and the beloved shoe isn’t easy to adapt, explains designer Ben Yun about the SneakerBoot creation process:
“It was very intimidating. The shoe is so well recognized, I sometimes feel like changing it in any way is at some level destroying it”
Yun then ruminated on the core characteristics of Nike SneakerBoots: timeless Nike footwear styles, lightweight functionality and rugged resistance to the elements.
After honing the aesthetics of the Air Max 90 SneakerBoot, Yun then addressed functionality. The fully lined, gusseted, and waterproof upper combines with a reflective Swoosh logo, tongue, and quarter panels, as well as an aggressive outsole pattern to make the Air Max 90 SneakerBoot winter’s worst nightmare. Other details include oversized eyestays and heel-tabs, and the classic Air Max 90 midsole design that preserves the original DNA that makes the Air Max 90 SneakerBoot unmistakably Air Max.