Tag Archives: Yoji Yamamoto

adidas x Tom Dixon

The infamous German sportswear giant adidas has a keen eye for exciting collaborations with avant-garde designers such as Rick Owens and Yoji Yamamoto, and now with British product designer Tom Dixon. Known for his interiors, furniture and lighting, it is a unique choice of collaborator who has never experimented with footwear and apparel.

Combining an architectural view of form the footwear has a bare essence of functionality with its detailing stripped back. Sports footwear and apparel is naturally highly functional and Tom Dixon’s explorer style keeps it durable but also with intention to transcend the seasons.

The blue, grey and black shoes combine rough suede and nylons and give a military/camping style with a heavy tred sole unit. With raw edges and simple lacing the styles are utilitarian and designed to fit in the perfect ‘capsule’ wardrobe.

tom dixon 2

This unexpected collaboration from adidas shows us how sportswear is not only using fashion to create new and exciting ideas but branching out to the world of product design and architecture to help evolve the nature of sportswear.

The adidas x Tom Dixon footwear is only available in Offspring Selfridges London, Poste and Poste Harvey Nichols London.

adidas tom dixon


Y-3; The History of

“..with adidas we created something that did not exist before and completely projected the future. My desire was and is to make sportswear elegant and chic. adidas is very personal inspiration to me…it enriches my creative life”

Yoji Yamamoto, 2011


It has been 13 years since sports giant adidas started its largest alliance with avant-garde fashion designer Yoji Yamamoto. Their aim was to create the perfect combination of sports and fashion, pushing the boundaries with innovative designs and expert craftsmanship. The logo Y-3 symbolizes this collaboration, with the ‘Y’ standing for Yoji Yamamoto, the ‘3’ represent adidas’ infamous 3 stripes and the ‘-‘symbolizing the bond between the two.

Fashion and sportswear have often found themselves using the same thought process, how to dress the body for its daily endurances. With Yamamoto’s designs exploring structure, silhouettes and perceptions of body’s moving inside of clothes, Y-3 introduced adidas to a more elite segment of the fashion market.

First linking up in July 2002, the collection shows in Paris during Fashion Week, showcasing the fusion of Japanese prints and paintings with bold sportswear and not forgetting the iconic 3 stripes within the designs. Stating his vision behind the collaboration, Yamamoto says, “People started calling me The Master, but I doubted that ordinary people were wearing my clothes”.

The trainers in particular remain as popular as ever with the new wave of ‘sneaker heads’ and other sports/designer collaborations allowing the everyday man or woman to own a little piece of designer footwear, keeping it limited and luxurious. Yamamoto wanted to go back to “the street”, saying he was “inspired by people walking and wearing trainers”.

Some of the iconic trainers include the Honja Low, Tokio Trainer and Kazuhiri Mid. Using adidas classic silhouettes and taking them one step further with luxe detailing and simplified design. Using rich, soft leathers, sleek lacing and occasional flashes of contemporary print, the Y-3 trainers result in a futuristic vision but keep the essence of the classic heritage sportswear giant, adidas.

Y-3 trainers are available at all OFFSPRING stores and online at www.offspring.co.uk.

Adidas-Y3-Honja-Low-Running-White Air-Force-Blue

Shop all Y-3 trainers


Y’s Super Position

For a decade, Adidas and world renowned fashion designer Yoji Yamamoto have enjoyed a successful partnership with the luxury sportswear brand Y-3.

The latest of Yamamoto’s avant garde designs is the Y’s Super Position from the Adidas Consortium Super Position Pack where the designer has used his Japanese perspective to rework a classic Superstar shape, using premium materials.

From the suede lace stay and soft leather lining, to the smooth leather toe box that replaces the iconic shell toe, this trainer is executed to the highest standard.

The most striking addition to this iconic silhouette is the re worked 3 Stripes, which sees the infamous linear logo outlined as a set of zig-zagged threads that hang past the sole.

This collaborative piece of trainer art is currently available in OFFSPRING Selfridges London.