Last week saw the re-launch of the Puma RS-0 design, which looks back to the original sports roots to inspire a sportstyle collection for 2018. The original RS collection was formed around a high quality- innovate cushioning technology back in the 80s. This silhouette has been stripped down to the basics and rebuilt to accommodate a modern aesthetic starting at 0. The 0 sees a starting pint for Puma’s new RS-0 franchise which celebrates unique movements in culture.
“We are nostalgic for the aesthetics of the past with the expectations of the future. This is how PUMA defines the new RS-0. It’s taking something from the past, evolving it, and reinventing it for today,” – HEIKO DESENS, PUMA CREATIVE DIRECTOR FOR SPORTSTYLE
Friday 13th April saw the launch event in Berlin, which celebrated the past with references to arcade games , directly referencing the ‘future-retro’ makeover of the model. Designated areas were built to immerse the customer into the cultural innovation and aesthetic of the series where culture is pushed forward through innovation in design, style, tech and more.
keep your eyes peeled for more exciting developments on #RS0
The new Puma Tsugi have launched their new Netfit lacing system, a unique customizable lacing system that offers infinite performance and styling options.Translating to ‘NEXT’ in Japanese, the ‘TSUGI’ incorporates the fusion of modernity, technology and traditions, bringing a new wave of aesthetic to progressive streetwear. Puma are one again displaying their dynamic approach to modernizing sneaker designs.
The Fenty x Puma is set to launch online on March 9th, but Rihanna debuted her third collection with the brand in Paris last night. Themed as ‘Fenty University’, the show was held within the Bibliothèque nationale de France library and the catwalk was set upon long desks. The collegiate uniforms gained popular social media coverage and promoted further anticipation for the online launch tomorrow.
The success of Rihanna’s collaboration with Puma seems to be getting stronger and stronger. Her edgy style continues to be the leading theme through-out her lines from clothing to footwear. With products selling out as soon as they’ve launched, demand for re-stock is a must amongst her fans. So, we have the news you’ve all been waiting for…
The original Puma Suede Creeper is being re-stocked in their original colour-ways! Set to drop into stores on the 29.09.16 you’ll need to be quick grabbing your pair as they’ll no doubt we out the doors as quick as they came.
If you were lucky enough to grab a pair if these the first time round and fancy something new then you may be interested in the launch of the Puma X Rihanna High Heel.
These will launch on the same day as the suede creeper so if you can’y decide then why not buy both!!
Keep an eye out on Instagram for up to date info on future launches. Share
If like us you can’t get enough of Rihanna then you’re in luck as her new Creeper trainer in camo is launching this Thursday the 28.07.16. The previous #FentyxPuma launches have sold out in a matter of hours and we suspect this launch will be no different. With the platform sole and camo print upper they will no doubt ensure you make a statement when stepping out of the house!
These will be available in store and online. Check out our Instagram for up to date info. Share
The much anticipated Rihanna and Puma Creeper collaboration is launching next week the 26th of May. Looking to be just as successful as the last Puma Creeper you’ll have to be quick getting your pair.
Releasing in 3 new colour-ways, white patent, black suede and green bourdeaux suede.They will be available online and In selected stores from the 26.05.16. Check out our Instagram for up to date info on future releases. Share
PUMA are proud to introduce the SS16 archive collection – Wear with Pride. A campaign which reflects the tendency of fashion focused individuals to dress from the feet up.
This season sees the long awaited re-release of the PUMA Dallas, a silhouette originally introduced in the 1980’s, which became one of the most sought after trainers in various UK sub-cultures. The Dallas is due for release in the original peacoat suede with blue formstripe and can be seen with the original D-rings alongside the trade mark sole unit.
Other colour ways include an inverted version of the original and a bold red and peacoat alternative as a statement option. Serving as a trip down memory lane for the older generation, the Dallas also serves as a perfect every day option for the younger sneaker heads of 2016.
Other silhouettes in this collection include the re-release of the Lima OG, The Roma and Trimm Quick. All making a welcome return in bold material executions and tonal colour ways alike.
Check out our Instagram for up to date info on future releases.
Puma have recently collaborated with British contemporary fashion label McQ to produce it’s newest collection. Inspired by extreme sports and silhouettes from Puma’s 90’s archive and combining them with some exclusive neutral colour-ways they have designed something pretty special.
Models include MCQ DISC, MCQUEEN LACE UP, MCQ SERVE LO, MCQ SERVE MID, and MCQ BRACE MID. This highly sort after Spring/Summer’16 collection will be available from this Saturday the 6th of February.
This Autumn we have teamed up with Puma to release an exclusive collection of 4 archive silhouettes in some classic colourways.
Some may remember the birth of “terrace” fashion back in the ’70s/’80s, originating in the North of England amongst football fans. The look started when football fans started following their teams around Europe often coming back with trainers that weren’t available in the UK, therefore giving them one up on their mates. This obsession with European sportswear soon took hold with fans across the country and the birth of the casual “terrace” look was born.
Often suede with clean lines and slim soles, the terrace trainer has remained a classic and favourite amongst football fans through the generations. Nowadays the look isn’t quite as bold as it once was as the new generation haven’t quite brought back the shell suit jacket.
The Puma Archive pack is releasing the Roma (1968), the Trimm Quick (1970), the G. Vilas (1970) and Court Star (1980) and all stay true to their roots with the distinctive terrace aesthetic.
The pack with launch online and in-store this month, stay tuned for updates and follow @offspringhq.