To coincide with the launch, we hosted events in 3 of our OFFSPRING stores, Selfridges London, Shoreditch and Camden.
Keeping things cool and East London, the Commercial St store in Shoreditch hosted a Supershell gallery, showcasing the artist series artwork from the 3 designers, Todd James, Mr. and Pharrell Williams himself.
Our Selfridges London concession had a screen printing workshop, where customers could mix their own multi coloured Supershell logo and print it on to a limited edition give-away tote bag.
Camden became a piece of art as 2 street artist created a graffitti mural on the outside wall live for customers to watch. The artists will be there until close today and all day tomorrow.
Today has been pretty jammed pack with launch activities and with giveaways in store, you need to get yourself down to one of our stores this weekend and check it out.
The adidasOriginals x Pharrell collaboration is back with his new “Supershell” collection.
After the success of the Supercolor pack, this new collection is adding another unique spin to the much loved Superstar silhouette.
A collaboration within a collaboration, Pharrell has worked with a series of artists to create this pack and each of them have reworked the shell toe according to their style. Within this artist series there are 2 collections, the Artwork that features a print design and the Sculpted that features a 3D embossed toe.
OFFSPRING will be stocking the designs by Todd James, Mr. and Pharrell himself all designed on the all black or all white mono Superstar.
Todd James is a celebrated New York artist whose paintings and installations have been exhibited in galleries and museums worldwide, including both the 2001 and 2015 Venice Biennales. His immediate and insistent works draw influence from Saturday morning cartoons, subway graffiti, American popular culture and world events. “Todd James is a guy who’s always marched to the beat of his own drum. He’s just always created these super interesting paintings and drawings. He brings you into his own world. Sometimes certain things have an effect on you that you can’t really put into words.”
Mr. is a Japanese contemporary artist based in Saitama Prefecture, Japan. He works in a wide range of media, including painting, sculpture, and video – though his works are all closely related in aesthetics, style, and theme. Rendered in the anime style, the girls in his paintings incorporate the unique Japanese concept of ‘moe’ to depict a new form of beauty and refracted sexuality of the contemporary age. In 2014, he set his art to music by directing the unique music video for Pharrell Williams’s It Girl. “Mr is a wizard. His mind and his work remind us all that there’s an inner child in all of us. It’s interesting because when other people try to paint the same things it can send off very different messages. But somehow, Mr. is a master of depicting innocence, and I love that about his work. Mr., which really means master.”
The collection will be available online and in-store from the 7th August 2015. There will be events on the weekend of launch in our OFFSPRING Camden, Commercial St. and Selfridges London stores, follow @offspringhq for updates.
OFFSPRING artist series continues this month with a visit from Nikill. He popped into OFFSPRING Bromley to customise the back wall of the store. Using the classic OFFSPRING logo with a mixture and take of his own makings he created a mural representative of OFFSPRING.
Pop in and see it for yourself in OFFSPRING Bromley.