Last week saw the re-launch of the Puma RS-0 design, which looks back to the original sports roots to inspire a sportstyle collection for 2018. The original RS collection was formed around a high quality- innovate cushioning technology back in the 80s. This silhouette has been stripped down to the basics and rebuilt to accommodate a modern aesthetic starting at 0. The 0 sees a starting pint for Puma’s new RS-0 franchise which celebrates unique movements in culture.
“We are nostalgic for the aesthetics of the past with the expectations of the future. This is how PUMA defines the new RS-0. It’s taking something from the past, evolving it, and reinventing it for today,” – HEIKO DESENS, PUMA CREATIVE DIRECTOR FOR SPORTSTYLE
Friday 13th April saw the launch event in Berlin, which celebrated the past with references to arcade games , directly referencing the ‘future-retro’ makeover of the model. Designated areas were built to immerse the customer into the cultural innovation and aesthetic of the series where culture is pushed forward through innovation in design, style, tech and more.
keep your eyes peeled for more exciting developments on #RS0
On Thursday 31st we were lucky enough to attend the amazing adidas Originals Supercolor Live event, held at the West Reservoir in Stoke Newington.
The venue itself was pretty impressive, an old factory lit up with lazers, smoke and the Supercolor logo. Once inside we were greeted with a huge tree full of Supercolor Superstars, a wheel of all the colours and interactive displays all over.
Outside was an impressive terrace and the smells of jerk chicken and burgers immediately caught our attention. The decking looked out to the reservoir and an impressive sound stage floating in the water.
There was much speculation about the performer and of course Pharrell’s name was mentioned a few times but unfortunately the mega star was a bit too busy to attend this time. However we did have the atmospheric sounds of Koreless take to the decks, accompanied by a terrific light show across the water in time with the music.
The event was a spectacular, visual masterpiece showcasing the now infamous Supercolor collection and the adidas lovers we out in full force to show their appreciation.
The adidas Originals x Pharrell Supercolor Collection is going quick but there are still some colours available online & in-store.