To celebrate the launch of Gourmet’s Spring/Summer collection they hosted a party at our new Offspring Shoreditch store, in the heart of London’s fashionable East End. Honouring their new ‘Stingray’ 35 Lite trainers, the party would not have been complete without live stingrays in a large Gourmet branded tank in the centre of the store. What kind of a launch party would it of been without dangerous sea creatures hanging out in the store.
Featuring a live set by DJ Semtex, dropping some chilled reggae beats and Gourmet’s trainers presented on plates for the crowd to devour. Offspring Shoreditch was heaving with the trainer elite, bloggers, collectors and hype guys filled the store, taking in all the Gourmet vibes and admiring our brand new store.
The new store was the perfect venue for this launch, offering the latest in limited and classic trainers as well as a selection of sports apparel, Gourmet is a welcome addition to the Offspring family and it certainly brought the crowds to our new stomping ground.