New to the Offspring family is ICNY, a brand that utilizes a unique 3M reflective application on socks and t-shirts that produce a strobe effect when lit, making the wearer visible at night.
Started in Brooklyn, New York by designer Michael Cherman, ICNY was created after the designer himself was involved in several accidents while riding his bike at night. He wanted to create something to help himself and other cyclists stay safe while riding at night and make functional and stylish basics with visibility features.
ICNY is not just for cyclists. It’s for anyone who wants to be seen at night; runners, skaters and pedestrians alike, meeting at the intersection of safety and style.