UltraBOOST Uncaged celebrates the creativity of adidas’ community
adidas has continued to pioneer brand and fan co-creation with the introduction of UltraBOOST Uncaged, a shoe inspired by consumer customisation and perfected by the innovation experts of adidas Running.
In 2015, global trendsetters sparked a craze for modifying adidas’ leading running shoe, UltraBOOST, cutting off its external support cage to show off the stylish Primeknit upper.
UltraBOOST Uncaged features an adapted internal midfoot skeleton using technology developed for the world’s top track athletes, to deliver highly technical support and comfort within the fan-inspired sleek new look.
A re-engineered adidas Primeknit upper with an adaptive knit collar provides breathability and flexible movement through each stride. A new multi-tiered lacing system allows runners to personalise style and fit, while specially-designed flat laces offer enhanced comfort and stability.
“We’re building the future of adidas in collaboration with athletes and fans”, says Ben Herath, Design Director, adidas. “adidas has a passionately creative community that isn’t afraid to tell us what it wants, and UltraBOOST Uncaged is product development at its most connected.
“The needs of athletes have always been at the heart of everything adidas creates. By listening to our consumers we can make products that meet these needs better than ever before.”
We are excited to reveal the latest drop from the adidas Ultra BOOST Collective, featuring the limited edition Dirk Schoenberger & James Carnes Ultra BOOST.
The energy running revolution has taken a big new step as adidas unveiled its latest and most technologically advanced running shoe in January, Ultra BOOST. Featuring a host of innovative, performance features, including a full length BOOST foam cushioning sole, it marries its cutting-edge running attributes with an aesthetic that is equally directional, resulting in a shoe that looks as good as it “plays.”
Given this new style’s high performance and sophisticated style, adidas thought it would be the ideal silhouette to be interpreted and celebrated through a series of special editions, some of which were designed in collaboration with outside design partners.
Building on their combined knowledge of high fashion and peak performance, adidas’ creative directors Dirk Schönberger (Creative Director of adidas’ Sport Style Division) and James Carnes (Creative Director of adidas’ Sport Performance teams) developed their versions of Ultra BOOST inspired by adidas’ heritage.
In their search for the perfect materials to use, Dirk and James extensively explored an array of textiles, from superior performance fibres to natural ones. The outcome is a pair of complementary opposites: one pair is in all-black, made of a wool fibre with reflective accents. Meanwhile, the second pair is all-white and is created from Dyneema® fibre one of the strongest and most advanced performance materials adidas works with.
We will be pre launching the two limited edition adidas Ultra BOOST in the OFFSPRING Selfridges London store on Monday 1st June.
Find out more here > http://bit.ly/1eDte3q
The pack will be on general release in all OFFSPRING stores and online from the 6th June.
Offspring have once again teamed up with adidas to produce a pack of six exclusive colourways on three new and iconic models.
Working under the design theme of retro vs. marble, we can exclusively reveal the first pack that focuses on the ZX 710 to coincide with the re-release of the much anticipated OG colourway.
The retro classic colourway draws inspiration from the classic adidas Race Walk whereas the marble option mixes grey suede, neon pops and marble patent to give this model a more contemporary feel.
First pack launches Saturday 8th February in all Offspring stores and online at www.offspring.co.uk.
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