Lacoste Logo Since 1933, we aspire to inspire. Driven by the original Crocodile, René Lacoste, We hybridize styles & Fashion unconventional encounters, From the tennis courts to the streets, all the way to the catwalk. Creativity is woven into our fabric, From the iconic polo through each new collaboration & collection. Much more than a style, we make elegance an attitude. Weave social and sustainable initiatives one step at a time. And free our creations to live to the beat of the city.