For the launch of the adidas NMD_S1 we spoke to Rav Matharu AKA @clothsurgeon on the art of craftsmanship.
As someone who pioneers creativity and combines the worlds of streetwear and luxury through cutting edge design and traditional craftsmanship, Matharu is the perfect embodiment of the NMD_S1.
"Craft means understanding what you’re working with and continuously looking at how things are made and obsessing about product."
Rav Matharu @clothsurgeon
“You have to keep trusting the process and keep working hard. You’re the only person who can get in the way of your greatness.”
Rav Matharu @clothsurgeon
The NMD_S1 sneaker is a model of perfect craftsmanship and technology. The latest iteration of the sneaker steps up the classic silhouette, this time updating it with a clean Black look that honours purposeful simplicity and innovation.
