UltraBOOST Uncaged celebrates the creativity of adidas’ community
adidas has continued to pioneer brand and fan co-creation with the introduction of UltraBOOST Uncaged, a shoe inspired by consumer customisation and perfected by the innovation experts of adidas Running.
In 2015, global trendsetters sparked a craze for modifying adidas’ leading running shoe, UltraBOOST, cutting off its external support cage to show off the stylish Primeknit upper.
UltraBOOST Uncaged features an adapted internal midfoot skeleton using technology developed for the world’s top track athletes, to deliver highly technical support and comfort within the fan-inspired sleek new look.
A re-engineered adidas Primeknit upper with an adaptive knit collar provides breathability and flexible movement through each stride. A new multi-tiered lacing system allows runners to personalise style and fit, while specially-designed flat laces offer enhanced comfort and stability.
“We’re building the future of adidas in collaboration with athletes and fans”, says Ben Herath, Design Director, adidas. “adidas has a passionately creative community that isn’t afraid to tell us what it wants, and UltraBOOST Uncaged is product development at its most connected.
“The needs of athletes have always been at the heart of everything adidas creates. By listening to our consumers we can make products that meet these needs better than ever before.”
Launching this Saturday the 11th of June, the Air Jordan 11 low in navy will be the first time this silhouette has ever featured a gum sole. Great for the Summer season this trainer will no doubt be a huge hit. Available online and in store.
Let us introduce you to the AdidasClimacool, the brand have taken an early running trainer and redesigned it creating a trainer with 360-degree cooling for the entire foot, moulded mid-sole for lightweight cushioning and comfortable textile lining.
Launching Friday the 3rd of June online and in-store. Check out our Instagram for more info. Share
The much anticipated Rihanna and Puma Creeper collaboration is launching next week the 26th of May. Looking to be just as successful as the last Puma Creeper you’ll have to be quick getting your pair.
Releasing in 3 new colour-ways, white patent, black suede and green bourdeaux suede.They will be available online and In selected stores from the 26.05.16. Check out our Instagram for up to date info on future releases. Share
The Nike Mayfly Woven due to launch this week, with its woven upper and lightweight structure is the perfect trainer for the summer. Releasing in OG colour-ways including black, tumbled grey, bronze and light bone. They will no doubt be a popular style for the season so be sure to pick up yours while they’re still available.
Available in both men’s and women’s sizes, online and in selected stores. Check out our Instagram for up to date launch information. Share
PUMA are proud to introduce the SS16 archive collection – Wear with Pride. A campaign which reflects the tendency of fashion focused individuals to dress from the feet up.
This season sees the long awaited re-release of the PUMA Dallas, a silhouette originally introduced in the 1980’s, which became one of the most sought after trainers in various UK sub-cultures. The Dallas is due for release in the original peacoat suede with blue formstripe and can be seen with the original D-rings alongside the trade mark sole unit.
Other colour ways include an inverted version of the original and a bold red and peacoat alternative as a statement option. Serving as a trip down memory lane for the older generation, the Dallas also serves as a perfect every day option for the younger sneaker heads of 2016.
Other silhouettes in this collection include the re-release of the Lima OG, The Roma and Trimm Quick. All making a welcome return in bold material executions and tonal colour ways alike.
Check out our Instagram for up to date info on future releases.
To celebrate Air Max Day this Saturday 26th we will have all 3 releases from the H-T-M series.
AIR MAX LD-ZEROH Even before he began collaborating with Nike, the Nike LD1000 was one of Hiroshi’s Fujiwara’s favorite sneakers, thanks to its clean, minimal ‘70s design aesthetic. As a nod to the era, he recreated this version in vintage suede-over-nylon materials, sourced from the archives. Then he covered the entire shoe in his signature obsidian and white palette, but added hits of black, including a blacked-out Nike Air unit, for added sophistication.
AIR MAX 90 ULTRA SUPERFLY T With a background in architecture, Tinker Hatfield has an eye for combining inspiration from seemingly discordant places to create sneakers that look and feel of the future. In this case, he mixed the world’s most popular Air Max with Nike’s fastest football boot. Then he cored out the midsole with Ultra technology, making the whole proposition incredibly light and modern. Top it all off with classic palette, and you’ve got an icon in the making.
AIR MAX ULTRA M Mark Parker is the visionary behind Nike’s most groundbreaking innovations. For his first signature Sportswear shoe, he mixed the latest materials and technology with the perfect frame for fresh innovation: the Air Max BW. A newlyengineered knit jacquard brings richness and depth to his vibrant color palette and makes the fade all the more fine. A cored-out Ultra midsole gives this sneaker the modern, ultralight feel Nike is famous for.
Look out for more news on how to purchase on 26th March at OFFSPRINGHQ IG