When it comes to iconic sneaker silhouettes, few can rival the adidas SL 72. Originally introduced in 1972 as a lightweight training shoe, the SL 72 has since become a timeless classic that continues to capture the hearts of sneakerheads and fashion enthusiasts alike.
BORN TO RUN
adidas marked the genesis of the SL series with the launch of the SL 72, a revolutionary lightweight running shoe. The ‘SL’ denoted super light, embodying adidas’ commitment to pioneering lighter footwear for runners seeking speed and agility on the track. Introduced the to the world in the summer of 1972, the shoe set the blueprint for a shift in the realm of running shoes.
The SL 72 elevated the athletic world by using ground-breaking cushion and traction features, achieving a remarkable reduction in weight. This breakthrough in traction dynamics became a cornerstone of adidas’ commitment to pushing the boundaries of performance and comfort, solidifying its position as a pioneer in athletic footwear.
From here, the shoe swiftly transitioned from the track to the street. The SL 72 boasts a sleek and understated design that exudes a retro charm, making it a versatile option for both athletic and casual wear. Its low-profile silhouette and slim profile make it a go-to choice for those who appreciate minimalist aesthetics and timeless style. The iconic three stripes and trefoil logo add a touch of heritage that pays homage to adidas’ rich history in sportswear.
The SL 72 has also seen numerous collaborations and special editions over the years, having featured as part of the recent ‘adidas Originals by Wales Bonner’ collections, further proving its enduring appeal in the ever-changing world of sneaker culture.
Decades later, one thing remains the same: the SL 72 continues to stand strong on the feet of Originals everywhere. adidas gave the world an Original, you gave them a thousand back.
A UK EXCLUSIVE
The latest adidas SL 72 in a ‘Night Indigo’ and ‘Collegiate Green’ colourway, is launching exclusively via Offspring for the UK.
