The Saturday gone was the first big collection day in what felt like ages, as our ‘Locker Room’ stacked full of the Bred Reimagined opened at our King’s Cross and Selfridges stores.

Sneakerheads travelled far and wide to our stores across the UK to get their hands on this coveted sneaker and ‘Paint the town Bred’. It wasn’t just about purchasing the iconic shoe – it was about the experience, camaraderie and shared excitement, and the passion for sneakers that brought everyone together.

If you got there early enough, you were able to grab the limited ‘Breaking Bred’ zine and bespoke tote bag – we know you love to collect these!

It was great to see the crowds back – the heat on the feet, with some serious 4s on display. The energy was buzzing, from the seasoned collectors and the OGS to the new kids on the block, picking up their first pair.

The crowd was a melting pot of sneaker culture, all united by their love for the Jordan 4 silhouette.

Jordan brand doesn’t disappoint when it comes to showing love for our Community, gifting a few very lucky members a pair of the Reimagined Breds.

We always try and bring a sense of community to our collection days. Big thanks for all the tagged pics that have followed – some of which we’ve featured. Felt really good to see everyone ‘Breaking Bred’ in the line-up, shop floor and after.

For those who missed out, fear not. Keep your eyes peeled for the next collection day, this is the first of many to come 😉.