We chat to OFFSPRING Community member Gursher a.k.a @gursher_singh_ about all things photography, styling, and sneakers.
Tell us about yourself.
I am a son, husband, brother, and a dad. I'm a photographer & stylist, and, of course a sneaker enthusiast!
Where are you from and what do you do for a living?
Based in East London. I work in financial reporting and analytics by day and a photographer/stylist by night/weekend.
What influenced you as a kid, what got you into sneakers?
My influences growing up were a real mix, but they all tie back to culture and creativity. I’m a 90s baby, so I grew up in that golden era of hip hop where style and music were synonymous. Every music video felt like a fashion moment. I remember watching MTV Cribs religiously in the early 2000’s, not for the houses, but for the sneaker walls. Seeing someone pull out a pair of deadstock Jordans or rare Air Forces, that had a lasting impact on me (we all remember that Fat Joe sole lick!).
I grew up playing basketball and even though it wasn’t always as big, or televised in the UK, I was obsessed with the game, the culture and its connection with hip hop. Seeing footage of players like Iverson and Jordan and the shoes they had on, it wasn’t just about the game — it was about how they moved, what they wore, and how they influenced everything off the court. Sneakers were not a sporting accessory, but an identity.
Growing up, I was fortunate enough to get some of the shoes I really wanted — pairs like the Air Max 95s, TNs, Jordans, and Air Force 1s. It was always the feeling that came with them — that excitement of opening the box, lacing them up, and stepping out in something fresh. It wasn’t just about the brand or the hype, it was how they made you feel. That feeling stuck with me, and it’s a big part of why sneakers still mean so much to me today.
That mix — hip hop, Cribs, basketball, and a love for self-expression – is what pulled me into sneakers, and it’s what’s kept me in the culture all these years.
We've seen your photography over on Instagram – how did you get into this?
Photography, for me, is just another way to express my creativity - just like sneakers. I’ve always been drawn to visuals and storytelling, so picking up a camera felt like a natural extension of that. It started out simple – snapping shots of street scenes, outfits, interesting textures – and its just snowballed from there. Now I mostly shoot fashion, architecture, people, movement and the way style shows up in everyday spaces. I enjoy the little details – a scuffed pair of 95’s on a gritty London pavement, or someone mid-stride in a clean fit.
My shots tend to be more candid and I also enjoy shooting in black and white. What I enjoy most is that there’s no right or wrong, just perspective. Like with sneakers, it’s self-expression. It’s fun, it keeps me inspired, and it’s become part of my day to day life. Check out @g.singhphotography on Instagram!
You've said it yourself, you're like a creative Clark Kent; analytics by day, stylist and photographer by night – what drives you?
What keeps me motivated is pure passion and enjoyment. I just enjoy playing around with style and visuals – it doesn’t feel like work when you’re doing something you genuinely enjoy. Plus, having that balance between the logical side and the creative side, keeps things interesting and keeps me learning new stuff all the time.
On that note, RIP to one of the most influential collectors and curators of sneaker culture – DJ Clark Kent.
"It doesn't feel like work when you're doing something you genuinely enjoy"
You have a unique personal style, it's a mix of sartorial meets streetwear?
I've always been into fashion/style. Lately, I’ve leaned more into sartorial pieces – I enjoy the attention to detail in things like cut, fabric, and pattern. That said, I’ve got a bit of a split personality when it comes to style – some days it’s all about tailoring, other days it’s full streetwear. For me style isn’t about fitting into one category. It really depends on how I feel or what I’m stepping out to do. I see the same level of thought and artistry in sneakers, as tailoring – a beautifully made pair, with quality materials and design, can hold its own next to a tailored coat. It’s just a different language of style. Comfort is key, if you’re comfortable, you’re confident – and that’s what makes any outfit work.
My inspirations come from all over – hip hop, 90s fashion, classic menswear, and the UK’s mix of vintage and sportswear. I’m also lucky to have friends who make clothing at a high level, which inspires me too.
But if there’s one constant, it’s sneakers. That side of me runs deep. So don’t get it twisted, no matter how it might look on the gram – I always keep a fresh pair on deck!
What sneakers are in your current rotation?
Stash Airmax 95
Linen Air force 1
Infrared Jordan 6
Neon 95s
Air Max 180
Nike Air Trainer (Bo Jackson)
What's been your favourite sneaker pick up recently?
Undefeated 4’s. A shoe that was once untouchable, who would have thought one day we would see a public release?! The first Jordan collab... ever – a shoe that was synonymous with rarity, but also one of the most well considered takes on a Jordan 4 ever in my opinion. A real icon of sneaker culture steeped in history.
Do you have a controversial sneaker opinion?
Not sure if it’s controversial, buy maybe a hot take – limited edition doesn’t always mean good – sneaker collabs aren’t always about good design.
You've been to a few of the OFFSPRING community events and you're an integral part of the community, what have been some of your hi-lights?
The Bred 1 event. Connecting with other people that share your passion is always a nice feeling, no hype just genuine passion and appreciation for footwear. Good company, great activities and a diverse group of people.
Attending the Mains Fashion Show – All around amazing opportunity.
What does Community mean to you?
Community: a group of like minded individuals unified by a common interest. There's nothing better than nerding out over a pair of kicks with knowledgeable people who care about shoes and the culture. The feeling of satisfaction when another sneaker head acknowledges what’s on you feet is unmatched. What I appreciate most is how inclusive and passionate the community is. It feels real, not forced.
I don’t chase hype, I chase what resonates with me. That’s why I’m excited to be part of this – it’s a platform that actually reflects the people wearing the sneakers.
QUICK FIRE
Summer or winter wardrobe?
Winter – one word, LAY-ER-ING
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You've won the lottery; which pair are you purchasing straight away?
Paris Dunk
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The apocalypse has begun, which pair are you going to save, only one?
Bred 11 – it might sound boring but it's a true classic and it was the shoe that sparked it all off for me.
