The story begins in the heart of the Ueno Markets in Tokyo, home to a cornerstone of Japan's sneaker scene the legendary mita sneakers.
What began as a friendship rooted in friendly competition and mutual respect has evolved into a creative partnership with mita, adidas and OFFSPRING, uniting three communities from opposite sides of the world.
London and Tokyo share striking similarities, despite being separated by continents. Each having a deep-rooted connection to fashion, design, and sneaker culture, and being driven by a shared commitment to their communities, the foundation of the adidas x OFFSPRING x mita sneakers ZX 8000 "London to Tokyo" is formed.
A project that celebrates both capitals through craftmanship and storytelling.
The sneaker embodies a balance of grit and sophistication inspired by the environments that define each city. The grey premium suede reflects the concrete textures of both London and Tokyo, while the metallic chrome heel clips nods to the shared history of industrial progress and innovation. Getting around two of the world's fastest moving metropolises require endurance, which is what the heavy mesh underlay and blacked-out sole deliver through durability and comfort.
The adidas x OFFSPRING x mita sneakers ZX 8000 "London to Tokyo" stands as a tribute to the enduring connection between London and Tokyo.
Woven throughout the silhouette are hidden design elements to encourage discovery mirroring turning a corner in an unfamiliar city and finding a hidden gem. Reviving history a reinterpretation of a vintage advert for the ZX 8000, originally only used in 1980s Japan, lines the inner sole.
Teams came together in Tokyo's Ueno markets, where the mita sneaker store is located, to shoot part of the campaign.
The adidas x OFFSPRING x mita sneakers ZX 8000 "London to Tokyo" stands as a tribute to the enduring connection between London and Tokyo. Reflecting a fusion of cultures, craftmanship, and community which continues to shape both cities and the sneaker world itself but most importantly friendship between the two retailers.
