ADIDAS: WHAT MAKES YOU ORIGINAL? FT. GUGZAY

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GUGZAY

adidas Originals x Offspring presents What Makes You Original?

Directed by @Gugzay, a director, photographer, and creative mind behind @whatmakesyou, a project exploring the duality of human emotion through intimate interviews, where individuals reflect on what makes them smile and what makes them sad.

Specially adapted for Adidas Originals and Offspring, “What Makes You Original?” Honours the iconic adidas Superstar, showcasing a series of underground treaties and artists to uncover what makes them unique and how the Superstar inspires their self-expression.

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GUGZAY2
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ROSIER-2IMG

What makes Rosier Original? He pushes boundaries. As an artist, he feels it’s his core job to imagine realities that don’t exist. His genre-bending sound has found a dedicated fan base and won plaudits from the music industry. In the Superstar, he strides proudly in the path of the icons who set the foundations for his layered boundary-pushing music style.

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STEPH-2IMG

Dancer and movement director Steph has a delicate, expressive approach to dance. The shelltoe gives her the freedom to seamlessly blend her unique movements with her style. Always ready to move, always original.

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ARRON-2IMG

Arron artfully chronicles footwear culture through his Laces by MWN project, showcasing the intrinsic beauty of sneakers in cultural landscapes. The Superstar stands as an unwavering icon, perpetually in tune with the currents of culture.

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OLIVIA-2IMG

Olivia, also known as iLLESTRATION elegantly merges pop culture, music, and streetwear through her vivid paintings and handcrafted sculptures. Renowned for her unique clay trainers and reinterpreted album art, she revitalises cultural icons, just like the Superstar shoe.

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