In celebration of the SPZL LG & NG collection, we hosted a global pre-launch event in Dublin.
The pop-up was designed as an immersive experience, beginning with a step-and-repeat photo opportunity and followed by an exclusive archive showcase featuring rare pieces kindly provided by SPZL’s very own Gary Aspden.
The adidas SPZL and Oasis community turned out in full force, some arriving as early as 4 am for the surprise product drop. The first wave of fans secured both pairs from the collection, along with bespoke SPZL posters and tote bags.
“Was an incredible event, thank you”
But the experience didn’t end with the purchases. Just across the street, legendary photographer Lawrence Watson – renowned for capturing icons such as Run DMC, David Bowie, and of course the Gallagher brothers, was on hand to shoot portraits of the lucky new owners with their prized pieces. With music setting the atmosphere and drinks flowing, the day unfolded into a truly memorable launch celebration.
“Such a great event. I took my 8yo boy and he had a ball. Staff where the best and the vibes where 🙌🏻✨. Great location 🍀. Thanks so much for being such great people on the day ✨ Love my new trainers”
We’d like to extend our thanks to the City of Dublin for hosting us, the adidas team for making it possible, and, above all, the SPZL community for their incredible support in bringing this launch to life.
