UNVEILING THE PUMA X SKOPE FOREVER

The wait is over, as Skepta’s inaugural sneaker with PUMA is finally unveiled.

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Skepta’s unequalled style and cultural influence collide with PUMA’s rich heritage of sportswear design, creating a groundbreaking sneaker characterised by its distinct shapes, unique details and textures.

After being welcomed into the PUMA family as a brand ambassador in 2022, Skepta now unveils his first sneaker, the PUMA ‘Skope Forever’. Created especially for Skepta and based on his unique aesthetic and codes, the collection features a stealthy colour palette emphasising materials like premium nylon, offset by silver hardware inspired by PUMA’s origins.

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Balancing history with innovation, Skepta and PUMA’s first drop goes deep into PUMA’s extensive archive, adding Skepta’s distinct perspective to create a brand-new footwear silhouette.

The all-new footwear style is inspired by the early 2000s footwear designs and debuts in a special iridescent colorway. Robust tooling serves as the foundation for the upper, featuring a mesh underlay wrapped in fluid opalescent panels. Silver accents emerge from beneath the Skope Forever, contrasting with its covert colourway. A special PUMA x Skepta badge features on the tongue, completing the tech-luxe silhouette.

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In the build up to the to the launch, Skepta laid on a special performance to a buzzing crowd, set in in the heart of a Shoreditch a car park.With pulsating instrumentals, and constant wheel-ups, Skepta had the sneaker scene in the palm of his hand.

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Alongside Skepta were the ‘Tracksuit Mafia, the best dressed men’ – a gathering of grime scene icons that many of us grew up watching. The King of Grime brought legends to the stage, with the likes of JME, Jammer, D Double E, Chip, and more trading bars with each other. The perfomance and night were just mad vibes.

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The PUMA ‘Skope Forever’ releases on the 18th May and will be available online, at Offspring Selfridges, and our King’s Cross store, where you can check out a special illuminated installation for the launch.

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