The wait is over, as Skepta’s inaugural sneaker with PUMA is finally unveiled.
Skepta’s unequalled style and cultural influence collide with PUMA’s rich heritage of sportswear design, creating a groundbreaking sneaker characterised by its distinct shapes, unique details and textures.
After being welcomed into the PUMA family as a brand ambassador in 2022, Skepta now unveils his first sneaker, the PUMA ‘Skope Forever’. Created especially for Skepta and based on his unique aesthetic and codes, the collection features a stealthy colour palette emphasising materials like premium nylon, offset by silver hardware inspired by PUMA’s origins.
Balancing history with innovation, Skepta and PUMA’s first drop goes deep into PUMA’s extensive archive, adding Skepta’s distinct perspective to create a brand-new footwear silhouette.
The all-new footwear style is inspired by the early 2000s footwear designs and debuts in a special iridescent colorway. Robust tooling serves as the foundation for the upper, featuring a mesh underlay wrapped in fluid opalescent panels. Silver accents emerge from beneath the Skope Forever, contrasting with its covert colourway. A special PUMA x Skepta badge features on the tongue, completing the tech-luxe silhouette.
In the build up to the to the launch, Skepta laid on a special performance to a buzzing crowd, set in in the heart of a Shoreditch a car park.With pulsating instrumentals, and constant wheel-ups, Skepta had the sneaker scene in the palm of his hand.
Alongside Skepta were the ‘Tracksuit Mafia, the best dressed men’ – a gathering of grime scene icons that many of us grew up watching. The King of Grime brought legends to the stage, with the likes of JME, Jammer, D Double E, Chip, and more trading bars with each other. The perfomance and night were just mad vibes.
The PUMA ‘Skope Forever’ releases on the 18th May and will be available online, at Offspring Selfridges, and our King’s Cross store, where you can check out a special illuminated installation for the launch.