Another exciting launch this weekend sees the return of the Reebok Aztec OG, originally produced in 1979.
This flexible and lightweight runner is the ultimate in comfort and this re-launch features a stitch for stitch remodelling of the iconic shoe, bringing back a collectors favourite.
To coincide with the launch Reebok have taken a step back in time and made a short film with Reebok’s co-founder, Joe Foster. In the film Joe revisits the factory in Bury where the original Aztec produced and explores the heritage and impact the shoe had then and still has now amongst collectors.
The Reebok Aztec OG will launch this Saturday 22nd and will be available online hereand in-store.
This February see’s the drop of Reebok‘s exciting collaboration with French brand Sandro with their version of the futuristic Instapump Fury , marking the styles 20th anniversary.
Taking inspiration from the ’90s aesthetic of retrofurism, the women’s version comes in a clean white and and black with coloured flashes.
This time the famously futuristic shape of the Instapump Fury has been pared back, the men’s version is showcased in a solid white and cream version or a black version with an oil-slick effect upper over the toes.
The Reebok Instapump x Sandro collaboration will launch on the 12th February and will only be available in OFFSPRING Selfridges London.
The ReebokClassic X Keith Haring partnership and design collaboration continues with a new range for SS14, featuring four much-loved Reebok Classic silhouettes: Classic Leather Lux, Workout Mid Strap and Princess. The exclusive partnership fuses art with fashion and reflects Reebok’s commitment to culture- whether music, fashion or art- and the brand’s devotion to celebrating the world’s leading creative talent.
Each model in the Reebok Classic X Keith Haring collection features a custom Haring sock liner, full-grain leather upper with raised 3D print and Haring’s signature on the heel. The collection features bold, bright orange, pink and green uppers that are emblazoned with black artwork.
The Reebok Classic X Keith Haring collection was inspired by one of Haring’s most celebrated works, “Matrix”, a 30-foot-long-ink on paper drawing created in 1983. This internationally acclaimed work was most recently on view at the Brooklyn Museum as part of the “Keith Haring: 1978-1982” exhibition which ran from March 16 – July 8, 2012.
The Reebok x Keith Haring collection is now available in selected Offspring stores and online here.
In celebration of Reebok’s 20th anniversary of the iconic InstaPump Fury comes an exciting new collaboration with Frank the Butcher, using one of the sneaker world’s most renowned design experts to rework one of Reebok’s most innovative silhouettes.
Frank’s development from sneaker fan to a respected designer reflects in his designs, showing genuine passion and individualist design that make up his signature aesthetic. Also known as the ‘Father/Daughter’ pack these limited edition InstaPump Fury’s were inspired by the creative talent of Frank’s daughter, resulting in two colourways that could be worn by both men and women.
The collaboration falls under Frank The Butcher’s Business As Usual (BAU) collection and have the signature slogan “All Is Fair” embroidered over the toe box. They feature a woven jacquard splatter design across the upper in either nude or candy pink, colour block leather accents at the toe and heel, a white Hexalite sole unit and of course the iconic Pump mechanism.
The 2 colours of the limited InstaPump Fury x BAU are only available in store in Offspring Selfridges London.