Last week saw the re-launch of the Puma RS-0 design, which looks back to the original sports roots to inspire a sportstyle collection for 2018. The original RS collection was formed around a high quality- innovate cushioning technology back in the 80s. This silhouette has been stripped down to the basics and rebuilt to accommodate a modern aesthetic starting at 0. The 0 sees a starting pint for Puma’s new RS-0 franchise which celebrates unique movements in culture.
“We are nostalgic for the aesthetics of the past with the expectations of the future. This is how PUMA defines the new RS-0. It’s taking something from the past, evolving it, and reinventing it for today,” – HEIKO DESENS, PUMA CREATIVE DIRECTOR FOR SPORTSTYLE
Friday 13th April saw the launch event in Berlin, which celebrated the past with references to arcade games , directly referencing the ‘future-retro’ makeover of the model. Designated areas were built to immerse the customer into the cultural innovation and aesthetic of the series where culture is pushed forward through innovation in design, style, tech and more.
keep your eyes peeled for more exciting developments on #RS0