UltraBOOST Uncaged celebrates the creativity of adidas’ community
adidas has continued to pioneer brand and fan co-creation with the introduction of UltraBOOST Uncaged, a shoe inspired by consumer customisation and perfected by the innovation experts of adidas Running.
In 2015, global trendsetters sparked a craze for modifying adidas’ leading running shoe, UltraBOOST, cutting off its external support cage to show off the stylish Primeknit upper.
UltraBOOST Uncaged features an adapted internal midfoot skeleton using technology developed for the world’s top track athletes, to deliver highly technical support and comfort within the fan-inspired sleek new look.
A re-engineered adidas Primeknit upper with an adaptive knit collar provides breathability and flexible movement through each stride. A new multi-tiered lacing system allows runners to personalise style and fit, while specially-designed flat laces offer enhanced comfort and stability.
“We’re building the future of adidas in collaboration with athletes and fans”, says Ben Herath, Design Director, adidas. “adidas has a passionately creative community that isn’t afraid to tell us what it wants, and UltraBOOST Uncaged is product development at its most connected.
“The needs of athletes have always been at the heart of everything adidas creates. By listening to our consumers we can make products that meet these needs better than ever before.”