Berlin FW | Launch | Adidas EQT

Fashion week hit Berlin by storm last week. The city was buzzing full of fashionistas, social influencer’s and sneaker heads. Berlin’s style was clear not just by the models on the catwalk and guests in the front row, but also through it’s street style.

.The atmosphere in Berlin was especially heightened by the Adidas launch event of the EQT. On Monday the 16th we were given an exclusive look into the old and new Equipment and ZX Series. Held at the “EQT Loft” in the Mitte district, we stepped into the exhibition that held many styles from the private collection by March Lauscher. A presentation was given about the history of the model, the updated technology of the sneaker and what Adidas plan to do to move the brand further foward.

At the launch party the following evening, Pusha T performed ahead of his exclusive EQT collaboration launching this week 28.1.17 in our London Selfridges concession only.

If you’re in Berlin over the week or so then the EQT exhibition is now open to the public and is definitely worth a visit.The EQT Series launches this week the 26.1.17 in store and online. Featuring 4 different styles it’ll be hard picking your favourite. Check out our Instagram page for up to date info on launch.

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