“..with adidas we created something that did not exist before and completely projected the future. My desire was and is to make sportswear elegant and chic. adidas is very personal inspiration to me…it enriches my creative life”
Yoji Yamamoto, 2011
It has been 13 years since sports giant adidas started its largest alliance with avant-garde fashion designer Yoji Yamamoto. Their aim was to create the perfect combination of sports and fashion, pushing the boundaries with innovative designs and expert craftsmanship. The logo Y-3 symbolizes this collaboration, with the ‘Y’ standing for Yoji Yamamoto, the ‘3’ represent adidas’ infamous 3 stripes and the ‘-‘symbolizing the bond between the two.
Fashion and sportswear have often found themselves using the same thought process, how to dress the body for its daily endurances. With Yamamoto’s designs exploring structure, silhouettes and perceptions of body’s moving inside of clothes, Y-3 introduced adidas to a more elite segment of the fashion market.
First linking up in July 2002, the collection shows in Paris during Fashion Week, showcasing the fusion of Japanese prints and paintings with bold sportswear and not forgetting the iconic 3 stripes within the designs. Stating his vision behind the collaboration, Yamamoto says, “People started calling me The Master, but I doubted that ordinary people were wearing my clothes”.
The trainers in particular remain as popular as ever with the new wave of ‘sneaker heads’ and other sports/designer collaborations allowing the everyday man or woman to own a little piece of designer footwear, keeping it limited and luxurious. Yamamoto wanted to go back to “the street”, saying he was “inspired by people walking and wearing trainers”.
Some of the iconic trainers include the Honja Low, Tokio Trainer and Kazuhiri Mid. Using adidas classic silhouettes and taking them one step further with luxe detailing and simplified design. Using rich, soft leathers, sleek lacing and occasional flashes of contemporary print, the Y-3 trainers result in a futuristic vision but keep the essence of the classic heritage sportswear giant, adidas.
Y-3 trainers are available at all OFFSPRING stores and online at www.offspring.co.uk.