This year we were lucky enough to attend the incredible Jordan 30 event in Paris. Held at the Palais de Tokyo, dubbed Palais 23 for the weekend, a nod to Michael Jordan’s jersey number.
The event ran from the 12th to the 14th June and celebrated 30 years of the Air Jordan brand and gave us the first glimpse of the 30th anniversary shoe, the ‘MTM’. It also coincided with the Quai 54 street ball tournament in which the best streetballers in the world came to compete for the title.
Showcasing a complete archive of Jordans’ and merchandise over the last 30 years, the exhibition was the ultimate Jumpman archive, honouring His Royal Airness.
Highlights of the event included: –
A fully immersive and interactive LED half-court experience, where we watched some top athletes show off their court skills. There was also the opportunity to test your own speed and flight against top players such as Carmelo Anthony, Blake Griffin and Russell Westbrook.
There was a Jordan Photo Booth where you could wear your favourite J’s and caption your photo with the story behind your shoes.
The Walter Iooss Gallery walked you through 30 years of the Jordan Brand’s greatest moments and memorabilia. Full to the brim, it was hard to know what to look at first. Visitors to this remarkable installation could take a walk through carefully curated selections that showcased current-day Jordan Brand athletes, as well as examining the most iconic artifacts and images from Jordan’s storied legacy. Paris is a city that is synonymous with creativity, art and style, which made it the ideal home for this experience
The MJ movie theatre was screening all the blockbusters and basketball classics and the Sneaker Lounge gave all the visitors a chance to talk about everything Jordan.
The experience was amazing and the exhibition embodied everything we know and love about the Air Jordan brand. Here is to the next 30 years…
Video Courtesy of – https://www.youtube.com/user/jumpman23
