The presentation of Kanye West’s Yeezy Season 3 collection and The Life of Pablo album completely took over Madison Square Gardens last night, but it being Kanye West would we expect anything less? Not many people have the ability to attract viewership of that scale and with his Kardashian / Jenner squad out in full force showing support, it’s clear to see why Kanye West believes and hopes he’ll be the next creative director for Hermes.
Everyone who is everyone attended the presentation including Anna Wintour, Olivier Rousteing, Karlie Kloss, Gigi Hadid and even fellow artists in the music industry such as 50 Cent, Kid Cudi and Travis Scott also making an appearance.
All the models, when I say all I mean all couple hundred of them, were dressed in the expected neutral tones from the Yeezy collection. We’ll look forward to the following collections which he has promised will be more affordable.
Puma have recently collaborated with British contemporary fashion label McQ to produce it’s newest collection. Inspired by extreme sports and silhouettes from Puma’s 90’s archive and combining them with some exclusive neutral colour-ways they have designed something pretty special.
Models include MCQ DISC, MCQUEEN LACE UP, MCQ SERVE LO, MCQ SERVE MID, and MCQ BRACE MID. This highly sort after Spring/Summer’16 collection will be available from this Saturday the 6th of February.
Combining the old with the new and the 2 most popular trainers, the Nike Air Force 1 and the Nike Flyknit a whole new world of comfort has been created.The Air Force 1 as popular as it is is a heavier sneaker compared to others so the weightless feel to the classic silhouette combined with its modern Fly knit technology is a huge success.
The Nike Sportswear team took their inspiration from long walks through Paris deciding they could make the shoe lighter, more flexible and reducing that dreaded crease along the toe vamp. By using injected unit rubber tooling instead of polyurethane tooling and micro-engineering each stitch they created the featherweight upper for “maximum comfort and minimal weight”.
The Tubular Doom launch is upon us and as the latest in the Adidas Collection we can’t wait to get our feet into them. By updating the silhouette Adidas have proven that they can continuously create new lines perfect for their consumer. The sock-like features provide comfort, a better fit and of course some added warmth which is ideal for this current weather.
Watch this space as the Tubular Doom collection will be dropping into stores in the not so distant future.
Offspring have teamed up with adidas to create an exclusive collection equipped to tackle the winter elements. The ‘Winter Tech Pack’ sees a combination of premium and hard wearing materials across three acclaimed silhouettes.
Cold weather comfort and enhanced protection while remaining visible are the ideals behind the pack. Hits of ballistic nylon are evident with suede accents and reflective properties in a rust red and black colourway
Executed in soft black nubuck with leather signature shell toe, nylon heel stay and tonal reflective stripes with rust red lining and herringbone-patterned rubber outsole for maximum grip.
Flexible, breathable knit upper with fused welded toe box and reflected heel tab. Tubular EVA outsole with sidewall rims inspired by adidas Forum shoe outsole completes the silhouette.
Ballistic nylon upper and suede toe box with welded counter panels. Stealth like reflectivity on the side stripes and continental™ rubber outsole for optimal grip in wet conditions.
Referencing progressive adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, the NMD gives archivalelements a modern context – jolting the iconography surrounding adidas’ most celebrated products and merging them with unparalleled 2016 engineering. Inspired by the past but always looking to the future, the adidas originals NMD joins this selection.
The NMD fuses iconic adidas originals DNA with breakthrough technology from today. Micro-engineered boost and primeknit fabrications meet a bold visual language that pays homage to innovation moments from the brand’s collective memory. The result is a fearless new silhouette driven by adidas’ pioneering archive that defines the shape and style of today.
22 years after its initial release, the Nike Air Jordan VIII ‘Aqua’ makes a return this week with a fully re-mastered construction, but keeping its OG color combo.
Worn originally during the 1993 All-Star Game the classic silhouette features a black Nubuck leather upper with Bright teal blue and Aqua highlights, adding a bright contrast to the back of the shoe and tongue.