NIKE X VIRGIL ABLOH: TEN ICONS RECONSTRUCTED

Presented for your inspiration, a celebration of ten iconic Nike, INC. footwear classics in collaboration with designer Virgil Abloh. Each Nike, INC. sneaker is a canvas upon which Abloh directs a new narrative remixing sport and culture. The result is a collage of stories and techniques, releasing the energy earned by each icon both in competition and in community.

The Ten: Air Jordan I PREPARED FOR TAKEOFF
The moment Michael Jordan defied the game and stepped on the floor
in the Air Jordan I, a legacy of performance and sneaker culture was born. Despite league rules, nothing would keep this shoe from getting airtime. Moments of greatness on the hardwood led to a new era of style off the court as this silhouette lifted everything it touched to new heights.
The Ten: Air Jordan I peels away the layers and panels of this unforgettable icon, revealing the details that made this a true landmark of sport and culture.

The Ten: Nike Air Presto WHAT’S YOUR SIZE?
To welcome the new millennium, Nike changed fit forever with the
Air Presto. The seamless, stretchable upper freed the foot for natural movement while its minimal cage acted to maintain structure and fit. The shoe’s comfort was paramount and the Presto quickly became known as “the t-shirt for your feet.” The “t-shirt” moniker has since stuck and eventually led to the shoe being offered in unconventional small, medium and large sizing to emphasize its unrivaled comfort.The Ten: Nike Air Presto presents a maximalist take on this early 2000s icon, with additional design elements jammed right back into the cage and across the heel, all the while maintaining the characteristic t-shirt-like fit.

The Ten: Nike Air Max 90 SHOW THE WORLD MORE
Poised for a new decade, the Tinker Hatfield designed Air Max 90 captured the phenomenon of visible air taking sneaker design to an all new maximum. Celebrated by runners and sneaker lovers alike, this icon of sneaker culture offered more cushioning, more flexibility, and more cultural connections, and found a special place in UK underground music scenes.The Ten: Nike Air Max 90 shows the world what’s under every pair that’s ever touched the road with a deconstructed expression thatunleashes the energy embedded in the silhouette.

The Ten: Nike Blazer TIMELESS & AHEAD OF ITS TIME
The first Nike basketball shoe to carry the Swoosh, the Blazer was designed for immediate dominating impact on the court. In the mid-1980’s, a decade after its debut, the sneaker was wholly embraced by skate culture where the sneaker’s high ankle cut and full foot support were the perfect blueprint for skateboarding’s new aerial dynamism.The Ten: Nike Blazer brings the story behind the Swoosh to the forefront, moving it ever so slightly and pairing it with rough edges and exposed foam that nod to the silhouette’s long journey in sport and culture.

The Ten: Nike Air VaporMax A NEW STANDARD OF AIR
Since its debut the Nike Air Max program has received countless upgrades, striving to reduce the barrier between the upper and Nike’s pioneering visible Air unit. Enter the Air VaporMax, dropping the traditional sole to let wearers feel Air cushioning like never before. A truly modern silhouette, it bridges the gap between high performance, high fashion and high tech.The Ten: Nike Air VaporMax draws a line from this modern expression all the way back to Nike’s origins— applying details from the past to a shoe built for the future. The Air handles the rest.

 
The first basketball shoe with Air became a force that transcended its days on the hardwood. A groundbreaking performance shoe when it launched, the Air Force 1 just as quickly found an unshakeable place in sneaker culture. To this day, the classic white on white iteration remains the ultimate canvas for urban expression, and a defining icon of NYC and beyond.The Ten: Nike Air Force 1 takes this icon to an all new level with a truly reductive approach that maintains the undeniable feeling of the white on white classic.

The Ten: Nike React Hyperdunk CHANGE AHEAD OF THE GAME
The Hyperdunk has always been for the next generation of greatness on the court. What started with Kobe jumping over a Maserati, has grown into the latest iteration introducing Nike’s React foam technology for unmatched responsiveness that continues to keep the game on the edge of its seat.The Ten: Nike React Hyperdunk makes a comment on this legacy of innovation and future classic status with a minimal upper that draws focus to the chassis of the shoe and the technology inside.

The Ten: Nike Zoom Vaporfly BUILT FOR THE CHASE
The Nike Zoom Vaporfly is the natural evolution of Nike’s origins,a constant mission to craft footwear that enables athletes to do the unthinkable. Carefully designed for a select group of runners attempting to break the 2-hour marathon barrier, the Zoom Vaporfly is a state of theart response to the chase for peak human performance.The Ten: Nike Zoom Vaporfly furthers this dialogue with a nearly transparent upper that allows the engine of performance that propels the shoe to take the lead.

The Ten: Converse Chuck Taylor ULTIMATE EXPRESSION (TBC)
The Chuck Taylor — first known as the All Star — was the original shoe to connect athletic performance footwear and sneaker culture. Representing both team uniformity and rebel attitude, the Chuck became the shoe of choice for those who live life outside the lines. Through its long history, the Chuck Taylor has found a special place in almost every community, something few can claim.The Ten: Converse Chuck Taylor presents an x-ray vision of this everyday icon. Staying true as a blank slate for self-expression, it reminds us that it’s what’s inside that counts.

The Ten: Nike Air Max 97FAST FORWARD TO THE FUTURE
For the first time, Air was in full view with the Air Max 97.As future forward as the day it launched, the Silver Bullet continues to define the look of performance and sport style. With its unmissable reflection and sleek lines that ripple across the upper, the silhouette would also find a place within Italy’s cultural spectrum — from the catwalks of Milan to nightclubs and train yards across the country.The Ten: Nike Air Max 97 blurs the iconic lines of the original to offer a seamless upper and a new point of view on the fast, futuristic feel that lets the full length Air unit shine.

The Air Max Jewel

The latest Air Max 1 Jewel set to launch is one for the books. The new colourways are Atomic Teal, Red and White Gum. It comes as no surprise these latest additions are creating sufficient hype. The Air Max 1 has the Jewel sealed of approval, where premium suedes and soft leathers shape this iconic shoe. The Jewel Swoosh sits along the sidewall, this is a subtle feature instantly separating this Air Max 1 as an exclusive. Be sure to keep up to date with our social accounts for more information.

Instagram of the week: Call Me Peach

Call Me Peach is the perfect balance between French flair and premium trainers. It goes as no surprise that this account caught our eye, her love for Nike is apparent, but be sure to see a few posts about Vans  and Puma. The account captures her extensive collection perfectly. Be sure to have a scroll.

 

 

Air Jordan XII Bordeaux

The Air Jordan XII Bordeaux is set to launch this Saturday. The Air Jordan XII has always stood for luxury, where various designs have been brought to life in new colours and various materials. The Air Jordan I was named after the iconic basketball legend, Michael Jordan and has since been an all time favourite style shoe on and off the court. The latest version arrives over twenty years after the ’96 original was first exhibited, sporting a suede construction in a mature Bordeaux shade. Keep up to date with our social accounts to find our more about this launch.

Instagram of the week: ellleam

We have been slightly quiet of recent when it comes to choosing our favourite Instagram, but choosing top accounts takes time. We have recently come across @ellleam who proves to be a loyal fan of Nike. Her sneaker collection shows support to key styles such as the Air Max 97, Air Max 95, Fly Knits, Air Max Jewel and the classic Air Max OG. A few other brands pull through, such as Adidas, Yeezy and Vans. Scroll through, and enjoy.

SOLD OUT: Air Max 97 x Undefeated

The Air Max 97 has to be one of the most iconic releases for 2017. If you think there couldn’t be a bigger launch, be prepared for yet another big release. The Air Max 97 x Undefeated is a collaboration of Nike celebrating the 15 years of the LA sneaker boutique being a big cultural influencer.  The 90’s revival sneaker will be  available in an all black finish and Undefeated branded detailing. Be sure to get your hands on one of these.

Coming soon: The Air Max 1 OG Red

The most iconic sneaker of our time, the Air Max 1 OG 2017 Red is returning. It was the shoe that started it all and the Air Max 87 was the first shoe with the visible Nike Air. What was once thought as outlandish, developer Mark Parker and designer Tinker Hatfield worked closely in pushing the design of the Air Max 87 forward. The 1987 design remains true to form, with key features of the visible air unit, soft white mesh and classic red feature to the mudguard, branding and Swoosh. An essential to your Nike collection.

Instagram of the week: Souvenirsombre

It goes without saying this Instagram account pays close attention to fashion and sneaker style. The @souvenirsombre shares his extensive trainer collection with his promising followers, with styles like Yeezy, Jordans and NMD’s filling his feed. His urban inspired images gain much attention, and have definitely caught our eyes. Enjoy his laid back French cool and admire his premium sneaker collection.

Jordan 1 BT Photo | @souvenirsombre

A post shared by Louis Deléglise (@souvenirsombre) on

Outfit Photo | @souvenirsombre

A post shared by Louis Deléglise (@souvenirsombre) on

SKEPTA X NIKE

The most iconic style of shoe of 2017 recently collaborated with a famous international Grime Artist. Skepta and Nike launched the Skepta x Nike Air Max 97 SK.  Marrakesh is the inspiration behind this iridescent trainer. In celebration of the Moroccan city, the Air Max 97 is nothing short on style, colour and impact. Nike promoted this once off design in ‘one of the best events’ of the year. Arches were converted into a functioning souk, where guests could indulge in branded products, food, drink, hair styling and flower shopping. A Live performance from the man himself, left the crowd wanting the night to ever end.  Big up to Nike x Skepta for delivering a memorable evening and collaboration.