This Autumn we have teamed up with Puma to release an exclusive collection of 4 archive silhouettes in some classic colourways.
Some may remember the birth of “terrace” fashion back in the ’70s/’80s, originating in the North of England amongst football fans. The look started when football fans started following their teams around Europe often coming back with trainers that weren’t available in the UK, therefore giving them one up on their mates. This obsession with European sportswear soon took hold with fans across the country and the birth of the casual “terrace” look was born.
Often suede with clean lines and slim soles, the terrace trainer has remained a classic and favourite amongst football fans through the generations. Nowadays the look isn’t quite as bold as it once was as the new generation haven’t quite brought back the shell suit jacket.
The Puma Archive pack is releasing the Roma (1968), the Trimm Quick (1970), the G. Vilas (1970) and Court Star (1980) and all stay true to their roots with the distinctive terrace aesthetic.