Today marked the launch of the hotly anticipated adidas Originals x Pharrell Superstar “Supershell” collection, also referred to as the Artist Series.
To coincide with the launch, we hosted events in 3 of our OFFSPRING stores, Selfridges London, Shoreditch and Camden.
Keeping things cool and East London, the Commercial St store in Shoreditch hosted a Supershell gallery, showcasing the artist series artwork from the 3 designers, Todd James, Mr. and Pharrell Williams himself.
Our Selfridges London concession had a screen printing workshop, where customers could mix their own multi coloured Supershell logo and print it on to a limited edition give-away tote bag.
Camden became a piece of art as 2 street artist created a graffitti mural on the outside wall live for customers to watch. The artists will be there until close today and all day tomorrow.
Today has been pretty jammed pack with launch activities and with giveaways in store, you need to get yourself down to one of our stores this weekend and check it out.
