To coincide with the launch, we hosted events in 3 of our OFFSPRING stores, Selfridges London, Shoreditch and Camden.
Keeping things cool and East London, the Commercial St store in Shoreditch hosted a Supershell gallery, showcasing the artist series artwork from the 3 designers, Todd James, Mr. and Pharrell Williams himself.
Our Selfridges London concession had a screen printing workshop, where customers could mix their own multi coloured Supershell logo and print it on to a limited edition give-away tote bag.
Camden became a piece of art as 2 street artist created a graffitti mural on the outside wall live for customers to watch. The artists will be there until close today and all day tomorrow.
Today has been pretty jammed pack with launch activities and with giveaways in store, you need to get yourself down to one of our stores this weekend and check it out.
The adidasOriginals x Pharrell collaboration is back with his new “Supershell” collection.
After the success of the Supercolor pack, this new collection is adding another unique spin to the much loved Superstar silhouette.
A collaboration within a collaboration, Pharrell has worked with a series of artists to create this pack and each of them have reworked the shell toe according to their style. Within this artist series there are 2 collections, the Artwork that features a print design and the Sculpted that features a 3D embossed toe.
OFFSPRING will be stocking the designs by Todd James, Mr. and Pharrell himself all designed on the all black or all white mono Superstar.
Todd James is a celebrated New York artist whose paintings and installations have been exhibited in galleries and museums worldwide, including both the 2001 and 2015 Venice Biennales. His immediate and insistent works draw influence from Saturday morning cartoons, subway graffiti, American popular culture and world events. “Todd James is a guy who’s always marched to the beat of his own drum. He’s just always created these super interesting paintings and drawings. He brings you into his own world. Sometimes certain things have an effect on you that you can’t really put into words.”
Mr. is a Japanese contemporary artist based in Saitama Prefecture, Japan. He works in a wide range of media, including painting, sculpture, and video – though his works are all closely related in aesthetics, style, and theme. Rendered in the anime style, the girls in his paintings incorporate the unique Japanese concept of ‘moe’ to depict a new form of beauty and refracted sexuality of the contemporary age. In 2014, he set his art to music by directing the unique music video for Pharrell Williams’s It Girl. “Mr is a wizard. His mind and his work remind us all that there’s an inner child in all of us. It’s interesting because when other people try to paint the same things it can send off very different messages. But somehow, Mr. is a master of depicting innocence, and I love that about his work. Mr., which really means master.”
The collection will be available online and in-store from the 7th August 2015. There will be events on the weekend of launch in our OFFSPRING Camden, Commercial St. and Selfridges London stores, follow @offspringhq for updates.
The venue itself was pretty impressive, an old factory lit up with lazers, smoke and the Supercolor logo. Once inside we were greeted with a huge tree full of Supercolor Superstars, a wheel of all the colours and interactive displays all over.
Outside was an impressive terrace and the smells of jerk chicken and burgers immediately caught our attention. The decking looked out to the reservoir and an impressive sound stage floating in the water.
There was much speculation about the performer and of course Pharrell’s name was mentioned a few times but unfortunately the mega star was a bit too busy to attend this time. However we did have the atmospheric sounds of Koreless take to the decks, accompanied by a terrific light show across the water in time with the music.
The event was a spectacular, visual masterpiece showcasing the now infamous Supercolor collection and the adidas lovers we out in full force to show their appreciation.
The adidas Originals x Pharrell Supercolor Collection is going quick but there are still some colours available online & in-store.
For the next 3 days we are lucky enough to have the adidas Originals x Pharrell Supercolor collection take over 3 of our OFFSPRING stores, Neal St (Covent Garden), Camden & Commercial St (Shoreditch). We have all 50 colours in stock.
These three stores will only be selling the collection, showcasing all 50 colours, so make sure to get yourselves down there before they fly out!
Its been one of the most talked about collaborative collections from adidas Originals and now it is finally here.
The adidas Originals x Pharrell Supercolor Superstar collection celebrates one of adidas’ most iconic silhouettes and presents it in a rainbow of colours. With different shades of each colour there are 50 styles in total to choose from and OFFSPRING stores have all 50.
“Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before. With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.”
The adidas Originals x Pharrell “Supercolor” Superstar collection will be available online and in- store with all 50 colours only being available in our 3 takeover stores OFFSPRING Covent Garden, Shoreditch & Camden. Selected colours will be available online and in all other OFFSPRING stores.
Launching tomorrow, make sure to get down to a takeover store to nab yourself a pair before they fly out.